Whether you’ve reached a plateau with your Facebook marketing, or you want to optimize your presence to meet specific goals, this deep dive with world-renowned Facebook marketing partner and expert, Mari Smith, is for you. Mari's proven Facebook marketing success system will help you to launch a new product, drive in-store sales, increase online sales or simply build brand awareness. Using the right methodology, Facebook can help you reach the right people, at the right time, on the right devices... come to this session and find out how, step-by-step!
During Mari's lively session, you can expect to learn:
* The top mistakes many brands and businesses are making with their content and relationship marketing strategies on Facebook – that are causing them to lose money;
* Proven ways to effectively integrate what you’re already doing on Facebook into other channels to massively improve your results;
* Which types of posts you should be amplifying, which ones you should not … and why;
* Three Facebook trends you must begin integrating into your marketing plans now to generate more reach and revenue;
* Simple techniques to improve organic reach and get your content in front of more of the right audience.
Get ready to take a ton of notes! You’ll leave this session with plenty actionable steps that you can put in place right away. It’s time to start driving droves of raving fans to your business that love you and love to buy from you.
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1. Three Critical Facebook Trends
2. Top Facebook Marketing Mistakes Businesses Are
Making
3. Clear Objectives: What Are You Selling?
4. Content Strategy: Facebook Power Tips
5. Mari’s Four-Phase Social Media Profit System
6. Amplification Lead Generation Strategy
AGENDA
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• People complain – tried and failed
• So many businesses trained to ‘just try it’
• BUT…
• User error!
• Unclear message?
• Confusing landing page?
• Wrong target, or too wide?
• KEY = education!
Facebook ads don’t work?
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1. Not RESPONDING to fan posts and comments.
2. Your posts are overly PROMOTIONAL.
3. Using only the BOOST button.
4. Promoting posts without a measurable ROI.
5. Targeting the wrong AUDIENCE.
6. Not having a BUDGET for ads.
7. Placing ads without one of the six TRACKING pixels.
Facebook Mistakes
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Drive traffic to your website
Increase online sales
Launch a new product
Build your email list
Build brand awareness
Improve customer service
Drive in-store sales
Get more check-ins
Example objectives
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1. “SHAREABILITY:” Craft content with your audience’s audience in mind.
2. PROMPT response wins. Every time.
3. Personalize your posts. Write as I/We when appropriate.
4. Address commenters by first name.
5. Moderators should sign off with his/her first name.
6. Be friendly and upbeat, but don’t try “too hard.”
7. Humor often works with all audiences, if done tastefully.
8. Monitor other Facebook Pages to see what catches your eye.
Content & engagement tips
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Special Promo Pages!
22Mari.com
Facebook Approved Technology
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1. Post more native VIDEO (use Facebook Live!)
2. Experiment with posting outside business HOURS
3. Mix up frequency—try posting LESS often!
4. Mix up post TYPES
5. Test post LENGTH
6. Include @ TAGS of other Pages
7. REPOST popular posts
8. Pre-select target AUDIENCE (post-gate)
9. Drive traffic from other sources
10. EMBED posts and videos on your blog
Organic reach tips
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• How to create CONTENT?
• How to keep up?
• Where to FOCUS?
• How to “do it all”?
• How to COMPETE?
• Organic vs. PAID?
• How to measure ROI?
Biggest business challenges: