Day 3 of Social Media Bootcamp presented through Community Media Workshop by Demetrio Maguigad and Marissa Wasseluk. Here we cover social media tools & best practices for their use.

1. socialmediabootcamp
Demetrio P. Maguigad & Marissa Wasseluk
Community Media Workshop
312-369-6400
demetrio@newstips.org
Follow on Twitter @dmaguigad& @marissapaige& @npcommunicator
http://www.communitymediaworkshop.org

2. *OH SNAP!*
A QUIZ!!!

3. social media plan
review

4. Blogs,Facebook,Twitter,
Dashboards,Youtube&
Other Tactics

5. What you should be
doing with your Blog

6. 1. Read other blogs and link
2. Respond to other blogs or comment
3. Create conversations based on four basic
goals
4. Be inclusive
5. Share your posts across platforms
6. Be timely and always appropriately tag and
categorize your stories

7. Facebook
community platform
push & pull

8. What you should be
doing on Facebook

9. 1. Allow more then one administrator
2. Open the space to your fans
3. Create unique experiences for your fans
4. Use Facebook Ads & other tools
5. Introduce and provide context to content
you share
6. Communicate visually

10. Twitter
Listen & monitor
Tweet speaks to all
Follow & share
Immediate & wide

11. What you should be
doing on Twitter

12. 1. Create a personable avatar and profile
2. Use hashtags but make them short
3. Search, Listen & Follow
4. Retweet relevant tweets to your followers
5. Always reply to tweets directed to you
6. Create lists

13. Linkedin
Connects corporate donors to your
cause
A new and different social channel
that provides new opportunities of
exposure!

14. What you should be
doing onLinkedin

15. LinkedinBest Practice:
• Build your presence
– Create and claim your organization’s page
– Have all employees, board members, and
volunteers link to it in their individual profiles
• Follow and share your company page

16. Your Linkedin
Organizational Page
• Optimizing your page
– Take advantage of all social features
• (edit your settings to connect)
• Connect to twitter (#in)
• Show your blog posts
– Keep it as professional and complete as possible
• Logo, description, website link, put yourself in the
correct category

17. YourLinkedin
Organizational Page

18. LinkedinBest Practice:
• Treat Linkedin like Facebook (but you
know, with that air of professionalism)
• Have a clear heading and succinct summary
• REMEMBER – you are LINKED to your org with
your personal Linkedin profile – there is no
line of separation.

19. Dashboards
Manage social accounts
Streamline your communications

20. What you should be
doing on Dashboards

21. 1. Import Facebook profile and pages, Twitter,
Linkedin and other social profiles
2. Launch statuses across platforms
3. Search and save streams
4. Coordinate with other staff
5. Manage your time
6. Add other admins

22. Other Tools for management and
measuring analytics
• SproutSocial
• Tweetstat

23. Other Tools
Youtube
E-Mail
Print
QR Codes
Other

24. What’s New What’s
Next?

25. Q&A