Mark Alves

Washington D.C. Metro Area, VA United States

Helping organizations find their digital mojo so they can tell measurably good stories.

Advertising / Marketing / PR

My first job out of college was building the original digital report database for the Advisory Board Company to replace the manual process of photocopying printouts every time a subscriber ordered a report. That experience kicked off a career of helping organizations find digital solutions to carry out their mission. At Freddie Mac I created a new approach to usability testing by conducting mass in-person tests as breakout sessions during conferences. The organization adopted this usability approach and I presented the process at a national user experience conference. At CoStar Group I was brought on to implement Adobe Analytics (called Omniture SiteCatalyst at the time) and lead the ...