Hrmac iig 02 07-13 social media in the global workforce
1. Social Media
in the Global Workforce
February 7, 2013
HRMAC IIG Meeting
International Interest Group
Lead • Connect • Grow Inspiring Workplace Leadership
2. Program Agenda visit us at www.hrmac.org
8:30 – 8:35 am: HRMAC Announcements
8:35 – 8:40 am: Introductions
8:40 – 8:45 am: Social Media Statistics
8:45 – 9:05 am: Social Media Policy & Risks
9:05 – 9:15 am: Social Media Screening Validation
9:15 – 9:50 am: Social Media & Technology Usage
9:50 – 10:00am: General Q&A Session
Human Resources Management Association of Chicago 2
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
3. Presenters visit us at www.hrmac.org
• Brian Arbetter
Partner at Baker & McKenzie
• Jan Hertzberg
Managing Director at Grant
Thornton, LLP
• Don Kluemper, PhD
Asst Prof of Management,
Northern Illinois Univ
Human Resources Management Association of Chicago 3
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
4. Panel Members visit us at www.hrmac.org
• Courtney Hunt, PhD
Founder, Social Media in
Organizations (SMinOrgs)
• Alexandra Levit
Business and Workplace Author,
Speaker, and Consultant
• Sabrina Baker
• Susan Avello
Co-Founders of Discovering
Social
Human Resources Management Association of Chicago 4
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
5. Goals for Today visit us at www.hrmac.org
Provide an overview of 2012 Global Social Media
usage and awareness
Advance Knowledge for Social Media Policy
Country-specific legal issues
IT risks considerations companies need to be aware of
when developing social media policies
Is their validation with respect to using social media
screening for international recruitment and
candidate selection
Discuss how HR Professionals are (and should be)
communicating and networking via social media
Human Resources Management Association of Chicago 5
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
6. How International? visit us at www.hrmac.org
• International social networking is entering a dramatic
growth phase. In 2013, users are expected to grow by:
21% in Asia-Pacific
23% in Middle East and Africa
12% in Latin America
• As an example in 2012 - China's…
Facebook-like Qzone – reached 600 million users
Twitter-like Sina Weibo users doubled to 400 million
(Twitter 170 million Worldwide)
LinkedIn-like Tianji – 10 million users, adding 250K+ / month
(LinkedIn 2.7 million users in China)
Human Resources Management Association of Chicago 6
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
7. Facebook visit us at www.hrmac.org
• 1 Billion Users as of Oct 4, 2012
• 83% non-U.S.
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737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
8. Linked In visit us at www.hrmac.org
200 Million Users as of Jan 9, 2013
63% non-U.S
East Europe/Russia
3M+
7M+ China
53M+
3M+
74M+
18M+
7M+
11M+
/South Am.
13M+
4M+
Human Resources Management Association of Chicago 8
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
9. visit us at www.hrmac.org
Human Resources Management Association of Chicago 9
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
10. visit us at www.hrmac.org
Human Resources Management Association of Chicago 10
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
11. visit us at www.hrmac.org
Human Resources Management Association of Chicago 11
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
12. visit us at www.hrmac.org
Human Resources Management Association of Chicago 12
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
13. visit us at www.hrmac.org
Human Resources Management Association of Chicago 13
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
14. visit us at www.hrmac.org
“VK”BKohtakte
Qzone
China “Blockage” Policy
Orkut
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15. visit us at www.hrmac.org
Qzone (China) 69%
Facebook 67%
Bkohtakte "In Touch" (Russia) 65%
Twitter 51%
Google+ 49%
Orkut (Brazil - India) 38%
Xing (Barvaria "LinkedIn") 36%
LinkedIn 31%
TianJi (China "LinkedIn") Ushi (China “LinkedIn 2”)
“ Worldly Connections” “Outstanding Professional”
Human Resources Management Association of Chicago
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
16. visit us at www.hrmac.org
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737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
17. visit us at www.hrmac.org
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737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
18. visit us at www.hrmac.org
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737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
19. visit us at www.hrmac.org
Human Resources Management Association of Chicago 19
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
20. Social Media Policy
Legal Considerations
Brian Arbetter
Partner at Baker & McKenzie
University of Chicago Law School
Lead • Connect • Grow Inspiring Workplace Leadership
21. Legal Concerns visit us at www.hrmac.org
• Employee activity generates most legal
problems
• Typical personal interaction issues
• Group action concern
• Company image
• Company property
Human Resources Management Association of Chicago
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
22. Privacy Issues visit us at www.hrmac.org
• Reasonable Expectations
• Password Cases
• Privileges
• US versus Non-US
o EU
o Asia-Pacific
o Latin America
Human Resources Management Association of Chicago
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
23. NLRB and Termination visit us at www.hrmac.org
• Concerted / Collective Activity
• NLRB Rulings and Opinion Memo’s
• Recent DC Circuit Ruling Invalidating
NLRB
• Varying Determinations On Whether
Something Is Or Isn’t Work Related
o Compare BMW case to Virgin Air Case to
AMR “Facebook” Case
o Outside the US
Human Resources Management Association of Chicago
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
24. Recruitment and Hiring visit us at www.hrmac.org
• Use of Social Media in Recruiting
• Use of Social Media in Screening
• Separating Decisionmaker from Process
• Compare to Outside US
Human Resources Management Association of Chicago
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
25. Additional Issues visit us at www.hrmac.org
• Working Time versus Non-Working Time
• Defamation/False Statements
• Harassment/Discrimination
• Catfishing
• Ownership Fights
• Protecting Company Confidential
Information
Human Resources Management Association of Chicago
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
26. Recommendations visit us at www.hrmac.org
• Enact a Social Media Policy
o US
o Globally
• Review all other related workplace policies
• Training, training, training
• Monitor the outside e-space
• Be clear in employment agreements and
related documents
• Normalize to local laws and cultures
around the world
Human Resources Management Association of Chicago
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
27. Contact Info visit us at www.hrmac.org
• Brian Arbetter
Legal Issues For Social Media
• Partner
• Baker & McKenzie LLP
• brian.arbetter@bakermckenzie.com
• 312-861-3065
Human Resources Management Association of Chicago 27
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
28. SOCIAL MEDIA
AND ITS ASSOCIATED RISKS
Jan Hertzberg
Managing Director of IT Audit, Cybersecurity,
Privacy at Grant Thornton, LLP
Lead • Connect • Grow Inspiring Workplace Leadership
29. Risks and Concerns visit us at www.hrmac.org
How concerned is the company about
potential risks of social media?
We are very concerned 11%
We are concerned but believe
38%
risks can be mitigated or…
We are aware of the risks but
25%
believe benefits far…
We don't believe there are
22%
appreciable risks
Other 4%
Human Resources Management Association of Chicago
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org Source: Grant Thornton/Financial Executive Institute Surv
Page 9
30. Capability Elements visit us at www.hrmac.org
• Formal policies on intent, prohibitions, processes and consequences
o Created by the executive team and
o Ratified by the board of directors
• Specific roles and responsibilities for posting, monitoring and responding
• Training for all employees and selected contractors (required to enforce
policies)
o Everyone needs to know the policies
o Role specific training in addition for those engaged in the role
• Workflows and performance measures for the following:
o Content creation, publication, expiration and removal
o Incident response(s)
o Measures of success and triggers for action
• Monitoring tools
• Evaluation, feedback and continuous improvement
Human Resources Management Association of Chicago
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Page 20
31. Compliance Policy visit us at www.hrmac.org
Marketing is most often responsible for monitoring the social
media policy
Who monitors compliance with social media policy?
No one
17% Marketing/Public Relations
1%
43% Compliance Department
3%
7% IT
8% Chief Risk Officer
Business Development/Sales
21%
Other
Responses do not total 100% due to rounding
Source: Grant Thornton/Financial Executive Institute Survey
Human Resources Management Association of Chicago
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
Page 21
32. Risk Assessment visit us at www.hrmac.org
Governance Processes
Corporate Compliance Operational Project
Governance (Reg/Leg) Governance Governance
Execute
Social Media Risk
Social Media Assurance and Risk & Control Report
Risk Assessment
• Regulatory compliance
Special Projects / Follow-Up
(Risk • Social Media technology
assessment and integration
and Multi Year Risk Plan & • Governance and Policy
Audit Plan) Follow assessment
Assess- Execute Report
Up • Practices review
ment Audit
Manage the internal audit
Stakeholder People Financials Regulatory Timelines Communi-
Expectations Requirements cations
Human Resources Management Association of Chicago
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33. Contact Info visit us at www.hrmac.org
Jan Hertzberg
Midwest IT Audit, Security and Privacy
Solution Leader
E jan.hertzberg@us.gt.com
T 312-602-8312
Human Resources Management Association of Chicago
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
Page 26
34. Social Network Screening
Donald H. Kluemper
Ph.D.
Northern Illinois University
Lead • Connect • Grow Inspiring Workplace Leadership
35. Microsoft Study 2010 visit us at www.hrmac.org
• HR professionals reviewing online information when
screening candidates U.S. U.K. Ger. France
79% 47% 59% 23%
• Include social network sites 63%
Reasons for rejection
Inappropriate comments 56% 57% 78% 32%
Unsuitable photos 55% 51% 44% 42%
Poor communication 27% 41% 17% 42%
False information 30% 36% 42% 47%
• Company policies requiring online searches
75% 48% 21% 21%
• 85% indicate positive online reputation influences decisions
Human Resources Management Association of Chicago 35
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
36. Screening Issues visit us at www.hrmac.org
• Privacy • Generalizability
• Discrimination • Impression
Management
• Negligent hiring
• Applicant
• Validity
reactions
• Reliability
• Utility
Human Resources Management Association of Chicago
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
37. Approaches visit us at www.hrmac.org
• Personality assessment
• Biodata
• KSAO’s: Knowledge, skills, abilities,
and other job relevant characteristics
• Person-organization fit.
• Disqualifying information
Human Resources Management Association of Chicago 37
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
38. Best Practices visit us at www.hrmac.org
Develop a social screening policy, evaluating pros/cons
• Policy may discourage use
• Screen some SNWs but not others (LinkedIn vs. Facebook)
• If conducting SNW screening, incorporate the following:
1. Require informed consent 6. Use multiple screeners
2. Discourage covert tactics 7. Use the same screeners
3. Verify the accuracy of 8. Outsource / insource
information gained 9. Conduct at the end of the
4. Base SNW screening on hiring process
job analysis 10. Train raters
5. Develop a standardized 11. Conduct a validation study
instrument
Human Resources Management Association of Chicago 38
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
39. References visit us at www.hrmac.org
Non-empirical
• Kluemper, D. H. (In press). Social network screening: Pitfalls, possibilities, and parallels in employment selection.
Advanced Series in Management. Tanya Bondarouk and Miguel Olivas-Lujan (Eds.). Bingly, UK: Emerald Group
Publishing Ltd.
• Davison, H. K., Maraist, C. C., Hamilton, R. H., & Bing, M. N. (2012). To screen or not to screen? Using the
internet for selection decisions. Employee Responsibility and Rights Journal, 24, 1-21.
• Roth, P. L., Bobko, P., Van Iddekinge, C. H., & Thatcher, J. B. (2012a, August). Using social media information for
staffing decisions: Some uncharted territory in validity research. Paper presented at the Academy of Management
Annual Conference, Boston, MA.
• Roth, P. L., Bobko, P., Van Iddekinge, C. H., & Thatcher, J. B. (2012b, August. Social media and employee
selection: Literature-based expectations of adverse impact. Paper presented at the Academy of Management
Annual Conference, Boston, MA.
Empirical
• Kluemper, D. H., McLarty, B. & Rosen, P. What can LinkedIn tell us about potential job applicants?: Exploring the
relationship between individual characteristics and LinkedIn use. To be presented at the Society for Industrial and
Organizational Psychology meeting, April 2013, Houston, TX.
• Kluemper, D. H. & Rosen, P. (2009). Future employment selection methods: Evaluating social networking
websites. Journal of Managerial Psychology, 24, 567-580.
• Kluemper, D. H., Rosen, P., & Mossholder, K. (2012). Social networking websites, personality ratings, and the
organizational context: More than meets the eye? Journal of Applied Social Psychology. 42, 1143-1172.
• Sanchez, R. J., Roberts, K., Freeman, M., & Clayton, A. C. (2012, August). Do they care? Applicant reactions to
on-line social networking presence checks. Paper presented at the Academy of Management Annual Conference,
Boston, MA.
• Siebert, S., Downes, P. E. & Chrostopher, J. (2012, August). Applicant reactions to online background checks:
Welcome to a brave new world. Paper presented at the Academy of Management Annual Conference, Boston,
MA.
Human Resources Management Association of Chicago 39
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
40. Social Media and Technology Usage
Discussion Panel
How HR Professionals are (and should be)
communicating and networking via social media
Lead • Connect • Grow Inspiring Workplace Leadership
41. Courtney Hunt visit us at www.hrmac.org
• PhD, Management from UNC
• Principal
• Founder and Community Manager
Social Media in Organizations (SMinOrgs.net)
Global Center for Digital Era Leadership
• Sought-after speaker on Social Media
• Published, white papers, articles and book chapters.
Human Resources Management Association of Chicago
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
42. Alexandra Levit visit us at www.hrmac.org
• Business Author, Speaker, and Consultant
• Regularly featured in outlets including
• Money Magazine's Online Career Expert of the Year
•
• Books include
They Don't Teach Corporate in College
How'd You Score That Gig?
MillennialTweet
Human Resources Management Association of Chicago
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
43. Susan Avello visit us at www.hrmac.org
• Co-Founder Discovering Social
• Speaker at numerous conferences on Social Media
and the use of Technology in the workplace
• 2011 Illinois Most Influential Women in Business
by the Daily Herald Business Ledger and National
Assoc. Women Business Owners
• 2012 IL SHRM Conference Social Media
Chair Person
Human Resources Management Association of Chicago
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
44. Sabrina Baker visit us at www.hrmac.org
• Co-Founder Discovering Social
• 11 years as Corporate HR Professional
Retail, Healthcare and Marketing
•
• 2013 Illinois State Council SHRM
Conference Director
Human Resources Management Association of Chicago
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
45. Panel Members
Courtney Hunt, PhD Alexandra Levit
RSS / SMinOrgs Author, Speaker, and
Consultant
Co-Founders
of
Discovering Social
Susan Avello Sabrina Baker
Lead • Connect • Grow Inspiring Workplace Leadership
46. visit us at www.hrmac.org
Questions?
Human Resources Management Association of Chicago 46
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
47. Courtney Susan Sabrina Alexandra
Hunt Avello Baker Levit
Brian Arbetter Jan Hertzberg Don Kluemper
Lead • Connect • Grow Inspiring Workplace Leadership
48. International Groups visit us at www.hrmac.org
Human Resources Expat Network Linked:HR Global
Professionals Worldwide 44,500+ 13,000+
49,000+ members
Human Resources Asia HRcommunity | Global Global Mobility &
9,000+ 8,500+ International HR
8,000+
Global Human Resources,
Global HR Network HRM-World
Recruiters, and Consultants
7,000+ 2,500+
Network
2,800+
Human Resources Management Association of Chicago 48
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
49. Goals Review visit us at www.hrmac.org
Provide an overview of 2012 Global Social Media
usage and awareness
Advance Knowledge for Social Media Policy
Country-specific legal issues
IT risks considerations companies need to be aware of
when developing social media policies
Is their validation with respect to using social media
screening for international recruitment and
candidate selection
Discuss how HR Professionals are (and should be)
communicating and networking via social media
Human Resources Management Association of Chicago 49
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
50. Recertification Credit visit us at www.hrmac.org
This event qualifies for either 1.5 Hours of
GPHR or General Credit
Be sure to pick up a
Certificate of Attendance to get the
Program ID Number
Human Resources Management Association of Chicago 50
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
51. Resources visit us at www.hrmac.org
• http://www.checkfacebook.com/
• http://www.slideshare.net/SMinOrgs/impact-99-
closing-keynote
• http://www.sminorgs.net/
• http://www.alexandralevit.com/
• http://discoveringsocial.com
• http://www.microsoft.com/privacy/dpd/default.a
spx
Human Resources Management Association of Chicago 51
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
52. In Memory Of visit us at www.hrmac.org
Pamela Wilder
Human Resources Management Association of Chicago 52
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
53. IIG Committee visit us at www.hrmac.org
Jennifer Conti (Co-chair) Betty Flasch (Co-chair)
Brian Arbetter Maureen Longoria
Mark Avallone Beth Penfold
Dean Kepraios Leticia Pickens
Michelle Kristula Green Michelle Tasevski
Special ‘thank you’ to our host: Baker & McKenzie
Especially Katie Healy
Human Resources Management Association of Chicago 53
737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
54. visit us at www.hrmac.org
Please note next
International Interest Group Meeting:
How HR handles/prepares for:
Recessions; Depression and other
Economic Factors / Crisis management
May 9, 2013
McDonald's Hamburger University
2715 Jorie Blvd, Oak Brook, IL
Human Resources Management Association of Chicago 54
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