4. Marketing
LONGTERM STRATEY that involves the creation of content for the purpose of:
1.Building an audience
2.Creating trust with that audience
3.Monetizing that audience
10. •Products and their benefits
1. Gain customers
•Unique method of creating income
1. Gain Distributors
Content that promotes Allegi’s:
11. • Leadership tools
• How to communicate
• How to establish relationships
• etc
• Marketing materials
• Brochures
• CD/DVD
• Business cards
• Videos
Content that helps distributors gain
customers/downline
Tools for getting downline:
• Sales pipeline
• Taxes
• Running business
• Accounting
• Company creation
• Online/OfflineTraining
Tools to run and promote business:
12. • Social media
• Newsletter
• Blogs
• Website
• Promos
Content that helps distributors gain customers/downline
Content channel:
• Books
• Videos
Communication tools:
• Tv/Radio/Print
• Webinar
• Infographics
• Videos
• Guides
13. Get started…
1.Where are we?
Goals..
• Current assets
• Current content
2.Target
Audience
• Who is our audience
• Buyer persona
3. Sales funnel
• Attract
• Engage
• Do Something
4. Customize content
• Where in sales funnel?
• Purpose
5. Editorial Calendar
• What to post
• Where to post it
• When to post it
6. Measure Result
• Engagement/capture
• Moving through Funnel
• Conversions