Successful manufacturing companies are shifting their marketing resources toward Inbound Marketing methods in order to connect with prospects during their decision-making process, while they research purchasing decisions on the web, get recommendations from colleagues and compare competing brands online. Learn more at http://blog.marketingv2.com/inbound-marketing-video-briefing

1. HOW
SUCCESSFUL
MANUFACTURERS
GROW THEIR BUSINESS
USING
INBOUND
MARKETING

3. 44%
of online shoppers
begin by using a search engine.
Source:

4. FACT:
The Internet has
fundamentally
changed the way
people find, discover,
share, shop and
connect.

5. IT Isaac

6. IT Isaac

7. IT Isaac’s Buying Process

8. IT Isaac’s Buying Process

9. IT Isaac’s Buying Process

10. IT Isaac’s Buying Process

11. IT Isaac’s Buying Process

12. IT Isaac’s Buying Process

13. IT Isaac’s Buying Process

14. Business buyers’
decision is already
57%
COMPLETE
before contacting
suppliers.

15. FACT:
Sales is losing the
ability to influence
and educate the
buyer.

16. FACT:
Marketing needs to
step up to fill the gap.

17. OUTBOUND MARKETING
Trade Shows
Print Ads
Direct Mail
Cold Calling

18. INBOUND MARKETING
Attract Traffic
Generate Leads
Nurture Leads

19. INBOUND MARKETING

20. INBOUND MARKETING
•Interest initiated by the User

21. INBOUND MARKETING
•Interest initiated by the User
•Buyers WANT to find
relevant content

22. INBOUND MARKETING
•Interest initiated by the User
•Buyers WANT to find
relevant content
•Message is tailored to the
buyer’s cycle

24. Inbound marketing costs up to 61% LESS
per lead than traditional outbound marketing.
OUTBOUND:
AVE COST/LEAD: $346
INBOUND:
AVE COST/LEAD: $135
Source:

25. INBOUND MARKETING

26. INBOUND MARKETING
1. Content

27. INBOUND MARKETING
1. Content
2. Generate Leads

28. INBOUND MARKETING
1. Content
2. Generate Leads
3. Nurture Leads

29. INBOUND MARKETING
1. Content
2. Generate Leads
3. Nurture Leads
4. Analysis

30. CONTENT

31. CONTENT
• Blogging

32. CONTENT
• Blogging
• How-To Articles

33. CONTENT
• Blogging
• How-To Articles
• Videos (YouTube)

34. CONTENT
• Blogging
• How-To Articles
• Videos (YouTube)
• Audio (podcasts)

35. CONTENT
• Blogging
• How-To Articles
• Videos (YouTube)
• Audio (podcasts)
• Photos (Flickr)

36. Companies that blog have
55% MORE
website visitors.
2,250
55%
1,480
# of Monthly Visitors
Don’t Blog Blog
Source:

37. GENERATE LEADS

38. GENERATE LEADS
• Search Engines

39. GENERATE LEADS
• Search Engines
• Premium Content

40. GENERATE LEADS
• Search Engines
• Premium Content
• Ebooks

41. GENERATE LEADS
• Search Engines
• Premium Content
• Ebooks
• White Papers

42. GENERATE LEADS
• Search Engines
• Premium Content
• Ebooks
• White Papers
• Checklists

43. GENERATE LEADS
• Search Engines
• Premium Content
• Ebooks
• White Papers
• Checklists
• Manuals

44. SOCIAL NETWORKS
57% 62%
52%
% of ChannelUsers who Acquired a Customer Through This Channel
44%
Company Blog LinkedIn Facebook Twitter
Source:

45. NURTURE LEADS

46. NURTURE LEADS
• Email Follow-up

47. NURTURE LEADS
• Email Follow-up
• Other Offers

48. NURTURE LEADS
• Email Follow-up
• Other Offers
• Marketing Automation

49. NURTURE LEADS
• Email Follow-up
• Other Offers
• Marketing Automation
• CRM Integration

50. ANALYSIS

51. ANALYSIS
• Determine business goals

52. ANALYSIS
• Determine business goals
• Monitor marketing success

53. ANALYSIS
• Determine business goals
• Monitor marketing success
• Make informed decisions

54. INBOUND MARKETING

55. INBOUND MARKETING
1. Content Creation

56. INBOUND MARKETING
1. Content Creation
2. Lead Generation

57. INBOUND MARKETING
1. Content Creation
2. Lead Generation
3. Lead Nurturing

58. INBOUND MARKETING
1. Content Creation
2. Lead Generation
3. Lead Nurturing
4. Analysis

59. INBOUND MARKETING
1. Content Creation
2. Lead Generation
3. Lead Nurturing
4. Analysis

60. INBOUND MARKETING

61. INBOUND MARKETING

62. CONTACT
Download the Free eBook
MarketingV2.com/inbound
/V2MarketingCommunications
/MarketingV2
/company/v2-marketing-communications
Chris@MarketingV2.com
815-397-6052