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Social media marketing 2014

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Overview Social Media 2014, materiale presentato a Marzo presso l'Università di Venezia

Autore: Giorgio Soffiato
www.marketingarena.it

Publicado en: Redes sociales
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Social media marketing 2014

  1. 1. giovedì 27 marzo 14
  2. 2. Social Media Marketing Giorgio Soffiato 26 marzo 2014 giovedì 27 marzo 14
  3. 3. Social Media Marketing giovedì 27 marzo 14
  4. 4. Scenario 01giovedì 27 marzo 14
  5. 5. Social Media Marketing Social Media che? giovedì 27 marzo 14
  6. 6. Social Media Marketing giovedì 27 marzo 14
  7. 7. Social Media Marketing giovedì 27 marzo 14
  8. 8. Social Media Marketing giovedì 27 marzo 14
  9. 9. Social Media Marketing … forse è il caso di conoscerli meglio! giovedì 27 marzo 14
  10. 10. 02Il Social Media Marketing e la Digital Strategy giovedì 27 marzo 14
  11. 11. Cos’è una Digital Strategy? giovedì 27 marzo 14
  12. 12. Social Media Marketing “Una strategia digitale è un piano che permette di raggiungere risultati tramite strumenti digitali” - @BUD_CADDELL Digital Strategy 101. Facile no? giovedì 27 marzo 14
  13. 13. Social Media Marketing I piani richiedono un chi, cosa, come, dove e un perchè “Una strategia digitale è un piano che permette di raggiungere risultati tramite strumenti digitali” - @BUD_CADDELL Digital Strategy 101. giovedì 27 marzo 14
  14. 14. Social Media Marketing L’obiettivo deve essere realistico e misurabile “Una strategia digitale è un piano che permette di raggiungere risultati tramite strumenti digitali” - @BUD_CADDELL Digital Strategy 101. giovedì 27 marzo 14
  15. 15. Social Media Marketing “Una strategia digitale è un piano che permette di raggiungere risultati tramite strumenti digitali” - @BUD_CADDELL Digital Strategy 101. Ma cosa significa digitale oggi? giovedì 27 marzo 14
  16. 16. Social Media Marketing Una volta il digitale era una stanza. Poi, molto tempo dopo con la nascita del web il digitale è diventato un canale di marketing, come la televisione, la radio e la stampa giovedì 27 marzo 14
  17. 17. Social Media Marketing Oggi, grazie al mobile ed al altri device sempre connessi, il digitale è persistente nelle nostre vite. Oggi tutti i media sono digitali e tutte le esperienze possono essere digitali. giovedì 27 marzo 14
  18. 18. Social Media Marketing Il Digital Marketing Mix giovedì 27 marzo 14
  19. 19. 03L’ecosistema Social giovedì 27 marzo 14
  20. 20. Social Media Marketing SocialNetwork Best Practice giovedì 27 marzo 14
  21. 21. Social Media Marketing SocialNetwork Best Practice giovedì 27 marzo 14
  22. 22. Social Media Marketing SocialNetwork Best Practice https://plus.google.com/+HM/posts giovedì 27 marzo 14
  23. 23. Social Media Marketing SocialNetwork Best Practice giovedì 27 marzo 14
  24. 24. Social Media Marketing SocialNetwork Best Practice giovedì 27 marzo 14
  25. 25. Social Media Marketing SocialNetwork Best Practice http://www.youtube.com/watch?v=tUvETDjsS38#t=35 giovedì 27 marzo 14
  26. 26. Social Media Marketing Blog Best Practice http://www.ideacalcio.net giovedì 27 marzo 14
  27. 27. Social Media Marketing ContentCuration Geolocalizzazione http://www.youtube.com/watch?v=YekTIVcXf60 giovedì 27 marzo 14
  28. 28. Social Media Marketing ContentCuration Gamification http://mashable.com/2012/09/28/audi-ipad-test-drive/ giovedì 27 marzo 14
  29. 29. Social Media Marketing Pay Per TweetContentCuration giovedì 27 marzo 14
  30. 30. Social Media Marketing Co-Creazione www.ideastorm.com ContentCuration giovedì 27 marzo 14
  31. 31. Social Media Marketing DIgitalPR Best Practice http://www.umbriaontheblog.com giovedì 27 marzo 14
  32. 32. Social Media Marketing https://www.youtube.com/watch?v=vFkf2GvAD0A DIgitalPR Best Practice giovedì 27 marzo 14
  33. 33. Social Media Marketing http://www.elenamiro.com/it/temistoriesoffriendship/ DIgitalPR Best Practice giovedì 27 marzo 14
  34. 34. Social Media Marketing http://www.lunastorta.it MondiPossibili Best Practice giovedì 27 marzo 14
  35. 35. 04Come si costruisce una strategia social giovedì 27 marzo 14
  36. 36. Social Media Marketing giovedì 27 marzo 14
  37. 37. Social Media Marketing Strategia Obiettivi Team Timeline Come si costruisce una strategia social? Risorse Target giovedì 27 marzo 14
  38. 38. Social Media Marketing Obiettivi Brand Lead Aumentare la notorietà di marca Aumentare le vendite di un prodotto o servizio giovedì 27 marzo 14
  39. 39. Social Media Marketing Risorse Economiche Umane e Temporali Quanti $ abbiamo? Chi può lavorare al progetto? Per quanto tempo? giovedì 27 marzo 14
  40. 40. Social Media Marketing Target B2B / B2C Strumenti di targetizzazione Mondi diversi, strumenti diversi giovedì 27 marzo 14
  41. 41. Social Media Marketing Team Decidere le figure coinvolte nel progetto giovedì 27 marzo 14
  42. 42. Social Media Marketing Timeline Pianificare tempistiche ed attività necessarie giovedì 27 marzo 14
  43. 43. Social Media Marketing Il Piano editoriale lunedì martedì mercoledì giovedì venerdì post prodotto news esterna curiosità infograficapost prodotto Obiettivo: dare visibilità al prodotto Obiettivo: offrire contributi di valore; attestarsi come influencer; incentivare il dialogo Obiettivo: attestarsi come influencer Obiettivo: incentivare la partecipazione degli utenti e massimizzare la visibilità della pagina Obiettivo: dare visibilità al prodotto Si passa dal concetto di contenuto al concetto di contenuto promosso giovedì 27 marzo 14
  44. 44. 05Come si misura una strategia social giovedì 27 marzo 14
  45. 45. Social Media Marketing Strategia Come si misura una strategia social? Brand Lead Aumentare la notorietà di marca Aumentare le vendite di un prodotto o servizio Obiettivi giovedì 27 marzo 14
  46. 46. Social Media Marketing Brand Aumentare la notorietà di marca COMMUNITY Fans/Growth rate Brand Wall post Impressions Reach Like Comments Share Click PageViews Visitatori individuali PAGE Facebook Recommendations TIMELINE Mobile Like Box & Like Button External Source SORGENTE FAN BASE DEMOGRAFICO Composizione per età Composizione per genere Paese di provenienza Città di provenienza KPI QUANTITATIVI giovedì 27 marzo 14
  47. 47. Social Media Marketing KPI QUALITATIVI Lead Aumentare le vendite di un prodotto o servizio Content Reach Content Comments Content Likes Content Share Average engagement rate della pagina Average engagement rate per macrotopics Average engagement rate per topic Average conversion rate per topic Average conversion rate per post ENGAGEMENT AND INTERACTIONS SENTIMENT ANALYSIS METRICHE Durata media della visita Frequenza di rimbalzo Percentuale abbandono pagina COMPORTAMENTO Flusso di comportamento Eventi Conversioni giovedì 27 marzo 14
  48. 48. Social Media Marketing Canale Obiettivi KPI Facebook inserzione lato destro/ notizie Brand awareness/Product Knowledge clic al sito web/impression Facebook like Brand awareness like alla pagina Facebook YouTube annunci in stream Brand awareness visualizzazioni video YouTube annunci banner standard Brand awareness visualizzazioni video AdWords rete di ricerca Product Knowledge clic al sito web AdWords rete display Brand awareness/Product Knowledge clic al sito web/impression Remarketing Facebook/Google Brand awareness/Product Knowledge clic al sito web/impression giovedì 27 marzo 14
  49. 49. 06I tool giovedì 27 marzo 14
  50. 50. Social Media Marketing Google Trends https://www.google.it/trends/ giovedì 27 marzo 14
  51. 51. Social Media Marketing Storify https://storify.com giovedì 27 marzo 14
  52. 52. Social Media Marketing Hootsuite https://hootsuite.com giovedì 27 marzo 14
  53. 53. Social Media Marketing Mention https://en.mention.com giovedì 27 marzo 14
  54. 54. 07Conclusioni giovedì 27 marzo 14
  55. 55. Social Media Marketing è una cosa seria, mio cuggino non è sempre la risposta Verticalizzate Sul comodino, prima di addormentarvi, i KPI giovedì 27 marzo 14
  56. 56. Social Media Marketing @giorgiosoff giovedì 27 marzo 14
  57. 57. giovedì 27 marzo 14

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