A look at the social conversation from Day 2 of the 2013 International CES conference.

1. THE LATEST SOCIAL MEDIA TRENDS
FROM 2013 International CES: Day 2
January 9, 2013
Jason Boies
Brand Journalist, Salesforce Marketing Cloud
@jasonboies
Wednesday, January 9, 13

2. 2013 International CES Day 2: Over 247,000 Social
Conversations
30000
22500
15000
25,326
Peak of social
conversations on Day
7500 2. Highest volume
occurred when the
0 show floor opened,
12am around the time when
4am Samsung was
9am delivering its keynote
12pm
Social Media Conversation from Day 1 at CES 2pm
Wednesday, January 9, 13

3. 2013 International CES Day 2: Marc Benioff’s “Brand
Matters” Keynote
Benioff Keynote Word Cloud
- Salesforce CEO Marc Benioff #brandmatters #2013ces
delivered his “Brand Matters”
keynote on Day 2 of CES
- The keynote received nearly 1,500
Salesforce
mentions, which made Benioff the
most-talked about speaker on Day
benioff marc loves
2 of CES philanthropy
disruption
loves
Wednesday, January 9, 13

4. 2013 International CES Day 2: What They’re Saying
About Marc Benioff’s “Brand Matters” Keynote
Wednesday, January 9, 13

5. 2013 International CES Day 2: Samsung is the top
brand
- Samsung leads on the strength of
its keynote presentation, with the
flexible YOUM mobile phone
drawing the most attention: over
16,200 mentions Samsung
- Sony is second: 7,200 mentions on
the back of its Xperia Z mobile Sony
phone, named “Best of CES” by
CNET Panosonic LG Google
- LG, Panasonic and Google
received nearly the same amount of
mentions: ~5,300
Wednesday, January 9, 13

6. 2013 International CES Day 2: Televisions Still Reign
Televisions
10,000+
Mentions of
Tablets
TVs on Day 2
Smartphones Mentions of 4K/8K and questions
about the future of 3D televisions
Apps helped fuel conversation.
Ultrabooks
0 2750
5500
8250
11000
Wednesday, January 9, 13

7. 2013 International CES Day 2: #Android Still Leads the
Hashtags
Removing the official hashtags (#2013CES, #CES)
1100
as well as generic hashtags (#tech and
#technology), we see #Android still leading the
way. 825
550
275
#android 0
#apple #lookinside #bornmobile #lookforLogiictech
Mentions
Note: Day 1 and Day 2 data combined
Wednesday, January 9, 13

8. 2013 International CES Day 2: 35-44 year old Males Still
Dominating the Conversation
35-44 year olds lead the
conversation with 5,488 posts
(35.5%)
Males dominate with 65.5% of
conversation to Females’ 34.5%
If you’ve ever spent time at CES, you’d
understand why this is!
Note: Day 1 and Day 2 data combined
Wednesday, January 9, 13

9. 2013 International CES Day 2: Will.i.am is Still Top
Celebrity
- Celebrity with most buzz:
Recording artist Will.i.am, who
spoke on a Day 1 panel at CES
(550+ mentions)
- #2: Rapper 50 Cent appeared to
Will.i.am 50 Cent
show off his headphone line, SMS
Audio (300) Maroon 5
- #3: Maroon 5 played a mini-
concert at CES (255) Tim Tebow LL Cool J.
- Rounding out the top 5 are Tim
Tebow for his SOUL headphones
(126) and LL Cool J with Boomdizzle
headphones (85)
Wednesday, January 9, 13

10. Thank You
Wednesday, January 9, 13