Social Customer Care, simply put, has become an expectation amongst consumers. Telling your community that you're accessible on social channels delivers a strong message. Your community and supporters are online, and it is fundamentally changing how and where constituents look for support, and how they engage with you today. For organizations of any size, listening to constituents online doesn’t only present the opportunity to uncover and address complaints and issues, but the opportunity to learn, improve, and engage your audience in new ways to strengthen – or build new – relationships over time. In this session learn how HP, ALEX AND ANI and Honeywell not only provide exceptional service to their customers through social channels, but how they capitalize on these interactions as a marketing opportunity. Dr. Natalie Petouhoff, one of the world's leading industry experts in social business and social media ROI will lead this engaging panel.

1. Making Social Customer Care, Great
Marketing with HP, Honeywell & Alex and
Ani
Waladeen Norwood, HP
Dane Hartzell, Honeywell
Jessica Woodbury, ALEX AND ANI
Dr. Natalie Petouhoff, Constellation Research

2. Dr. Natalie Petouhoff
Constellation Research
Vice President and Principal
Analyst
@drnatalie

3. Goals – Presentation Overview
Hear from HP,
Honeywell and ALEX
AND ANI on how they
got started with social
customer service.
Discover how HP,
Honeywell and ALEX
AND ANI gained support
for their efforts.
Learn how HP,
Honeywell and ALEX
AND ANI capitalize on
these interactions as
marketing opportunities.
1 2 3

4. Waladeen Norwood
HP
Global Social Customer Care
Manager
@hpsupport

5. Dane Hartzell
Honeywell
Global Director of Digital
Marketing
@ItsDane
@Honeywell_Home

6. Jessica Woodbury
ALEX AND ANI
Senior Manager, Social Media
and Customer Engagement
@alexandani

7. Questions?

8. Join Us For Dreamforce 2015
September 15-18, 2015 | San Francisco, CA