The document discusses why businesses need a web presence. It explains that a web presence allows businesses to start conversations with customers and prospects online about why they should buy from the business. It allows businesses to track engagement, compete better against larger competitors, market in niche areas more cost-effectively, appear larger than they are by reaching local and global customers, and be open 24/7. The document outlines 10 specific reasons why a web presence is important for businesses and concludes that every part of a website should lead visitors to take action and inspire them through connecting to their needs and buying process.