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How it works - Network Yahoo! Behavioural Targeting

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How it works - Network + interests + modeling We analyzed predictive patterns for purchase cycles in each product category. In each category, we built models to describe behaviour most likely to lead to an ad response (i.e. click). We scored each Y! user for his fit with every category. Re-score daily Varying User Scores EXAMPLE PRODUCT CATEGORY Target your ads to users who get highest ‘relevance’ scores in the targeting categories you choose

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