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Cars 1.226.000 people looking for Yahoo! Behavioural Targeting

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Cars 1.226.000 people looking for Cars. Source: Campaign Click thru Rate lift is determined by Yahoo! Internal research. Audience size represents the audience within this behavioral interest category that has the highest propensity to engage with a brand or product and to click on an offer. Date: Jan 2007 Includes users anywhere on the Yahoo! Network who have demonstrated active interest in Autos. Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Results from a recent client campaign on Yahoo! UK & Ireland +30% CTR Lift Users searched keywords such as: Used Car Renault Clio 2007 SUV BMW MINI Users visited pages such as: Yahoo! Behavioral Targeting Yahoo! Cars Section Cars related groups in Yahoo! Groups Cars related news articles in Yahoo! News

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