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FMCG | Beauty & Personal Yahoo! Behavioural Targeting

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FMCG | Beauty & Personal Care 428.000 people looking for Beauty Care. +53% CTR Lift Makeup Lipstick Perfumes Shampoo Hair & Makeover section in Yahoo! Groups ‘ What’s the best shampoo?’ in Yahoo Answers! Women’s Fragrances section in Yahoo! Shopping Includes users anywhere on the Yahoo! Network who have demonstrated active interest in beauty products and services. Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Source: Campaign Click thru Rate lift is determined by Yahoo! Internal research. Audience size represents the audience within this behavioral interest category that has the highest propensity to engage with a brand or product and to click on an offer. Date: Jan 2007 Results from a recent client campaign on Yahoo! UK & Ireland Users searched keywords such as: Users visited pages such as: Yahoo! Behavioral Targeting

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