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Entertainment | Television 2.000.000 people Yahoo! Behavioural Targeting

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Entertainment | Television 2.000.000 people looking for television entertainment. Includes users anywhere on the Yahoo! Network who actively research products and services related to Television Entertainment. Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Results from a recent client campaign on Yahoo! UK & Ireland Users searched keywords such as Source: Campaign Click thru Rate lift is determined by Yahoo! Internal research. Audience size represents the audience within this behavioral interest category that has the highest propensity to engage with a brand or product and to click on an offer. Date: Jan 2007 Yahoo! Behavioral Targeting Soap News in Yahoo! TV Gossip section TV Listings in Yahoo! TV Entertainment News in Yahoo! News Desperate Housewives News Programme TV Listings Sports +54% CTR Lift Users visited pages such as:

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