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Telecommunications | Cell & Wireless Yahoo! Behavioural Targeting

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Telecommunications | Cell & Wireless Services 2,800,000 people looking for cell & wireless services. +475.8% CTR Lift Yahoo! Behavioural Targeting Prepared for Client name Ring Tones Cell Phones Cingular T-Mobile Yahoo! Mobile Wireless section in Yellow Pages Mobile Phones & Plans in Shopping Includes users anywhere on the Yahoo! Network who actively research products and services related to Cell & Wireless Services. Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. +291.5% Conv Lift Example search terms qualified for this target: Example Yahoo! Pages visited: Source: Campaign Click thru Rate lift is determined by Yahoo! Internal research. Conversion is the number of qualified leads from clicks over number of impressions served. Audience size represents the audience within this Behavioural interest category that has the highest propensity to engage with a brand or product and to click on an offer. Date: March 2006 Results from a recent client campaign on Yahoo! Network

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