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Finance | Insurance | Autos Yahoo! Behavioural Targeting

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Finance | Insurance | Autos 1,600,000 people looking for car insurance. Yahoo! Behavioural Targeting Source: Campaign Click thru Rate lift is determined by Yahoo! Internal research. Conversion is the number of qualified leads from clicks over number of impressions served. Audience size represents the audience within this Behavioural interest category that has the highest propensity to engage with a brand or product and to click on an offer. Prepared for Client name AAA Geico Progressive Auto Insurance Insurance section in Autos Auto Insurance area in Finance Auto Insurance section in Yellow Pages Includes users anywhere on the Yahoo! Network who actively seek Auto Insurance. Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. +73.5% CTR Lift +376.1% Conv Lift Example search terms qualified for this target: Example Yahoo! Pages visited: Date: March 2006 Results from a recent client campaign on Yahoo! Network

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