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CPG | Beauty & Personal Yahoo! Behavioural Targeting

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CPG | Beauty & Personal Care 3,200,000 people looking for beauty care. +43.2% CTR Lift Yahoo! Behavioural Targeting Prepared for Client name Makeup Lipstick Perfumes Shampoo Makeup section in Shopping Fashion & Beauty in Geocities Women’s Fragrances section in Shopping Includes users anywhere on the Yahoo! Network who have demonstrated active interest in beauty products and services. Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Source: Campaign Click thru Rate lift is determined by Yahoo! Internal research. Audience size represents the audience within this Behavioural interest category that has the highest propensity to engage with a brand or product and to click on an offer. Date: March 2006 Results from a recent client campaign on Yahoo! US Network Users searched keywords such as: Users visited pages such as:

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