My presentation will focus on building your credibility as a subject matter expert in your industry with an authentic voice. I will provide tips on how to be portrayed as an authority and resource in your area of expertise so potential clients and customers will know to contact you in time of need. This will include details on how to stay top of mind to your customers, how to present information so you are seen as a positive influence in your area rather than someone who is strictly on Twitter for promotional purposes, how to reach out to those seeking your service and how to engage in conversation regarding your specific area of expertise in a way that allows people to understand your business and how you will really solve one of their needs. The main message I will resonate with the audience is how to be a true resource and authority in your industry that people are eager to follow, retweet, recommend and work with.

1. Subject Matter Expert on Twitter Presented by: Melodie Tao @MyMelodie Digital Marketing Consultant Business Development Manager, BusinessOnLine July 31 st 2009, Cool Twitter Conference Los Angeles Authentically Build Your Credibility a as

9. Case Study 1: @theedatingcoach Subject Matter Expert: Dating Interactive Promotion Useful Tips Question that prompts replies

11. Interactive Contest Useful Reply ReTweet other experts Case Study 2: @OMSummit Subject Matter Expert: Online Marketing

12. Thank You