Introducing the human brain in order to better understand how everyone can be more creative and why some of us are limited in searching creative solutions.

1. Creativity
& Mkng
Human Brain, Introduction
Presentation 3 out of 7
Danny Abramovich
Marketing Plan Specialist
www.marketingPlanNOW.com
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2. Creativity
& Mkng
What do the letters in black represent?
A strong correlation between (the words):
Creativity & Marketing
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3. Presentation Structure
1. Welcome to Creativity test ü
2. Creativity - Vocab & theory ü
3. Human Brain, introduction
◄
4. Proving Mind limitations 2
presentations
5. Overcoming Mind limitations 2
presentations
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4. 3. Human Brain, introduction
Intr
oduc
tion 1
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5. 3. Human Brain, introduction
Intr
oduc
tion 2
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6. 3. Human Brain, introduction
Intr
oduc
tion 3
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7. 3. Human Brain, introduction
Great
minds discuss
ideas; Average minds
discuss events; Small
minds discuss
People.
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8. 3. Human Brain, introduction
1400 gr
Humpback whale
1.5 gr
7800 gr
30 gr
you can see this
image in motion 580 gr
Creativity8-annex
a ppt file
Within the first three years of our life, three-quarters
8 of our brain is being completed!
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9. 3. Human Brain, introduction
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10. 3. Human Brain, introduction
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11. 3. Human Brain, introduction
The brain is still a mystery:
1400 grams, soft, pink-gray,
covered by a firm skin, lies
in a backbone liquid,
enveloped by a rough bone.
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12. 3. Human Brain, introduction
The brain is the last and
grandest biological frontier,
the most complex thing we
have yet to discover in our
universe.
James Watson, 1992, Discovering the Brain
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13. 3. Human Brain, introduction
Though the brain may
represent less than 2%
of your body weight,
it uses 25% of the
oxygen you breathe
and 70% of your
glucose supply.
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14. 3. Human Brain, introduction
Ÿ Brain
Ÿ Cerebrum
Ÿ Gray matter
Ÿ Frontal lobe
Ÿ Creative
thinking
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15. Whole
Brain
Thinking
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16. 3. Human Brain: the Cerebrum
Ÿ Largest brain structure.
Ÿ Divided into two hemispheres.
Ÿ In charge of most sensory, motor &
cognitive processes.
Ÿ Surrounded by “Gray Matter”, a
collection of several thin layers of
cells.
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17. 3. Human Brain, introduction
Human Information Processing - HIPS
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18. 3. Human Brain, “Hemispheres”
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19. 3. Human Brain, “Hemispheres”
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20. 3. Human Brain, “Hemispheres”
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21. 3. Human Brain, two hemispheres
Brain-lateralization Dominance
Classification by Springer & Deutsch, 1993
Left Brain Right Brain
Thinking Thinking
Analytic, Serial, Global
Logical & perception,
Objective… Subjective…
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22. 3. Human Brain, two hemispheres
Problem-solving Techniques
Classification by Huitt, 1992
Critical Thinking Creative Thinking
Linear, serial, Holistic, parallel,
more rational, more emotional,
analytical & more intuitive, creative
goal-oriented. & more visual.
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23. 3. Human Brain, two hemispheres
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24. 3. Human Brain
Test the
quality of
your right
hemisphere.
Can you identify the head
of a man among those
coffee beans?
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25. 3. Human Brain, two hemispheres
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26. 3. Human Brain
3 seconds:
Extremely
developed!
1 minute:
Rather normal!
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27. If you see this lady turning in clockwise
you are using your right brain.
If you see it the other way, you are using
left brain.
Some people do see both ways, but
most people see it only one way.
If you try to see it the other way and if
you do see, your IQ is above 160 which
is almost a genius.
Then see if you can make her go one
way and then the other by shifting the
brain's current.
BOTH DIRECTIONS CAN BE SEEN
This was proved at Yale University , over
a 5-year study on the human brain
and it's functions. Only 14% of the US
population can see her move both ways.
you can see this image in motion
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Creativity8-annex a & Marketing
Creativity
ppt file

28. 3. Human Brain: the Cerebrum
Ÿ Largest brain structure.
Ÿ Divided into two hemispheres.
Ÿ In charge of most sensory, motor &
cognitive processes.
Ÿ Surrounded by “Gray Matter”, a
collection of several thin layers of
cells.
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29. 3. Human Brain: “Gray Matter”
Gray
matter
ò
Frontal
lobe
ò
Creative
thinking
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30. 3. Human Brain: “Gray Matter”
Gray
matter
ò
Frontal
lobe
ò
Creative
thinking
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31. 3. Human Brain, Summary
Head
Brain
Cerebrum
Gray matter
Frontal lobe
Creative thinking
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32. 3. Human Brain, Summary
The Secret Life of the Brain
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33. Presentation Structure
1. Welcome to Creativity test ü
2. Creativity - Vocab & theory ü
3. Human Brain, introduction ü
4. Proving Mind limitations 2
presentations
5. Overcoming Mind limitations 2
presentations
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34. End of chapter
Creativity
& Mkng
Human Brain, Introduction
Presentation 3 out of 7 is over!
Last slide
Danny Abramovich
Marketing Plan Specialist
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35. 4
Chapter
Marketing & Cre8iVT