Personal Information
Organización/Lugar de trabajo
Paris France
Sector
Advertising / Marketing / PR
Sitio web
www.marketingplanmode.com
Acerca de
Danny graduated from Lausanne Hotel School, Switzerland, and achieved his MBA, specializing in marketing, in EM Lyon, France. He has funded Marketing 2 Go Ltd. (2000), a marketing consultancy firm specializing in the service industries. As an international marketing lecturer, regarded as Instructional Practitioner Faculty, Danny delivers his practical approach to business professionals as well as Master/ MBA students in 30 business schools, in eleven EMEA countries so far. Among Danny’s list of academic institutions are Politecnico di Milano, LUISS Business School Rome, TUM Munich, and EM Lyon.
Etiquetas
marketing plan now
marketingplannow
free marketing plan
marketing plan sample
marketing plan
consumer behavior
marketing communication
marcom
buyer behaviour
buyer behavior
integrated marketing communication
imc
integrated marcom
marketing plans
consumer behaviour
marketing survey
position
lvmh
sephora
needs
perceptions
psychological core
internal processes
marketing
mix
perceptual gaps
segmentation
positioning
usps
unique selling propositions
usp
mrketingsample by marketing plan now wwwmarketingp
incoming tourism
businessmen
golf club
pascal fricot
champagne
exporter
festilight
lighting
food manufacturer
branding
food distributor
rebranding
mini chain
second point of sale
restaurant
health products
environmentally-friendly
body care
yves rocher
a new service
aircraft manufacturer
airbus
tunstall
telehealth services
disposable phone
bic phone
orange france
luxury watches
royal quartz
gardening retailer
botanic
fnac
entertainment retailer
new service
men
jeff de bruges
chocolate retailer
cotton club
communication agency
kpmg
philips
hotel
club
business marketing plan
cre8ivt
cre8ivity
creativity
sampeling
internal research
samples
secondary
external research
tactics
consumer reserch
strategy
vision
questionnaires
projective techniques
primary
standards
diffusion of innovation
targeting
by mapping
by needs
by vals
by lifestyles
by the book
by values
demand
by loyalty
affection
cognition
behavior
desires
feel
services
use
ideas
products
individuals
dispose
think
acquire
groups
smells
colors
perceptual maps
muzak
sounds
attention
olfactory
textures
sights
sensory receptors
tates
response
interpretation
perceived risks
motivations
lov
learning
involvement
values
the self
fcb
pyramid of need
memory
message appeals
list of values
internal process
information search
purchase decisions
decision making
problem recognition
post purchase outcomes
evaluation of alternatives
marketing mix elements
service mix
price mix
product mix
sales forecast
marketing strategy
tows analysis
ansoff matrix
product development
market development
diversification
market penetration
ansoff
marketing research objectives
field research methods
ethnographic research
marketing research
indepth interviews
marketing questionnaire
desk research methods
market research
positioning statement
perceptual gap
managing perceptions
perceptual map
positioning map
swot analysis
marketing cannibalism
strategic planning
swot
esps
esp
emotional selling points
unique selling points
swot matrix
strengths
marketing promotion
distributionmix
marketing offer
marketing communicationmix
marketing planning
market segmentation
segmenting by needs
market segments
database marketing
segmenting by loyalty
segmentation analysis
potential customers
segmenting by lifestyle
actual consumers
targeted audiences
bargaining power
porter five forces
porters five forces
substitutes
barriers of exit
main market
level of competitiveness
barriers of entry
market competitiveness
diamond model
critical success factors
direct competition
main markets
competitor analysis
competition analysis
direct competitors
competitive analysis
csf matrix
csf
slept
macro environmental analysis
pestle
pesto
sample marketing plans
marketing situational analysis
marketing situation analysis
pest
Ver más
Presentaciones
(43)Personal Information
Organización/Lugar de trabajo
Paris France
Sector
Advertising / Marketing / PR
Sitio web
www.marketingplanmode.com
Acerca de
Danny graduated from Lausanne Hotel School, Switzerland, and achieved his MBA, specializing in marketing, in EM Lyon, France. He has funded Marketing 2 Go Ltd. (2000), a marketing consultancy firm specializing in the service industries. As an international marketing lecturer, regarded as Instructional Practitioner Faculty, Danny delivers his practical approach to business professionals as well as Master/ MBA students in 30 business schools, in eleven EMEA countries so far. Among Danny’s list of academic institutions are Politecnico di Milano, LUISS Business School Rome, TUM Munich, and EM Lyon.
Etiquetas
marketing plan now
marketingplannow
free marketing plan
marketing plan sample
marketing plan
consumer behavior
marketing communication
marcom
buyer behaviour
buyer behavior
integrated marketing communication
imc
integrated marcom
marketing plans
consumer behaviour
marketing survey
position
lvmh
sephora
needs
perceptions
psychological core
internal processes
marketing
mix
perceptual gaps
segmentation
positioning
usps
unique selling propositions
usp
mrketingsample by marketing plan now wwwmarketingp
incoming tourism
businessmen
golf club
pascal fricot
champagne
exporter
festilight
lighting
food manufacturer
branding
food distributor
rebranding
mini chain
second point of sale
restaurant
health products
environmentally-friendly
body care
yves rocher
a new service
aircraft manufacturer
airbus
tunstall
telehealth services
disposable phone
bic phone
orange france
luxury watches
royal quartz
gardening retailer
botanic
fnac
entertainment retailer
new service
men
jeff de bruges
chocolate retailer
cotton club
communication agency
kpmg
philips
hotel
club
business marketing plan
cre8ivt
cre8ivity
creativity
sampeling
internal research
samples
secondary
external research
tactics
consumer reserch
strategy
vision
questionnaires
projective techniques
primary
standards
diffusion of innovation
targeting
by mapping
by needs
by vals
by lifestyles
by the book
by values
demand
by loyalty
affection
cognition
behavior
desires
feel
services
use
ideas
products
individuals
dispose
think
acquire
groups
smells
colors
perceptual maps
muzak
sounds
attention
olfactory
textures
sights
sensory receptors
tates
response
interpretation
perceived risks
motivations
lov
learning
involvement
values
the self
fcb
pyramid of need
memory
message appeals
list of values
internal process
information search
purchase decisions
decision making
problem recognition
post purchase outcomes
evaluation of alternatives
marketing mix elements
service mix
price mix
product mix
sales forecast
marketing strategy
tows analysis
ansoff matrix
product development
market development
diversification
market penetration
ansoff
marketing research objectives
field research methods
ethnographic research
marketing research
indepth interviews
marketing questionnaire
desk research methods
market research
positioning statement
perceptual gap
managing perceptions
perceptual map
positioning map
swot analysis
marketing cannibalism
strategic planning
swot
esps
esp
emotional selling points
unique selling points
swot matrix
strengths
marketing promotion
distributionmix
marketing offer
marketing communicationmix
marketing planning
market segmentation
segmenting by needs
market segments
database marketing
segmenting by loyalty
segmentation analysis
potential customers
segmenting by lifestyle
actual consumers
targeted audiences
bargaining power
porter five forces
porters five forces
substitutes
barriers of exit
main market
level of competitiveness
barriers of entry
market competitiveness
diamond model
critical success factors
direct competition
main markets
competitor analysis
competition analysis
direct competitors
competitive analysis
csf matrix
csf
slept
macro environmental analysis
pestle
pesto
sample marketing plans
marketing situational analysis
marketing situation analysis
pest
Ver más