1. Digital Media & Marketing
Lydia Prentice Challis
2. Facebooks Mobile Ad Revenue
Facebook have announced Q3 revenues of $1.26 b, almost 7% up on
its Q2 revenues of $1.18 billion.
Due to share-based pay-outs, Facebook posted a $59m loss despite
the increased revenues
14% of ad revenues now come from mobile advertising and its mobile
ad revenue have more than tripled in the last 3 months.
Mark Zuckerberg stated that over 600m people now share and connect
on Facebook using a mobile device each month.
3. Mobile Helps Rescue Littlewoods, Very and Isme
20% of online orders now come from mobile devices.
Online business grew 6% this year, with 75% of total sales competed on the
Mobile Traffic increased 260% and now makes up 30% of all site visits.
Shop Direct still recorded a pre-tax loss of £57.7m, but this is a 27% improvement
on the previous year, however the improvement is not all down to mobile
The groups CEO stated that these are great foundations to build on to create a
best-in-class digital department store. One of the biggest opportunities we see is
the increased customer demand for m Commerce, where we have real expertise.
4. Facebook: Mobile Advertising Goes Social
• Mobile advertising provides mainline into the personal lives of consumers
• Most success stories about Facebook relate to it’s ability to allow interaction between consumers &
• However chairman of shopping site “Gift” believes consumers don’t log into Facebook with the
desire to shop
• Companies are focusing on building brand identity relationships not just advertising
• Facebook advertising is now seen as part of the buying process which also includes stages such as
content marketing, promotion & customer interaction
• Facebook are offering advertisers more relevant return on their investments, this is for example
done through app promotion
• App promotion is now available on mobile newsfeed via specialised ad spaces, clicking on the link
takes the consumer to their app store and if purchased will show in their friends newsfeed
• Already proved successful for TinyCo who saw a 50% increase in click-through and also for Nanigan
who received 8-10 more reach
• Further development is planned, including: only showing ads to non-users of the apps plus the
ability to download without leaving Facebook
• Could be possible undesired effect on brand equity through barrage of adverts
5. What is your mobile threat risks?
• Fixmo highlights some of the largest “Threats, vulnerabilities, and risks within mobile devices
• These include the increasing rate of lost or stolen mobile devices and the malware boom
caused by an increasing number of company used smartphones that continues to grow.
-95% of people tried to access mobile phones they found which did not belong to them
-11% of pin codes are one of five common pairings e.g. 1234, 0000
-86% of the most popular free iOS & android apps can access personal data stored on a mobile
-93% increase in mobile vulnerabilities from 2010 to 2011
-47% of companies had a security breach due to ‘Bring your own device’ to work
-24% of IT professionals found malware on work orientated smartphones.
6. NFC (Near Field Communication)
• NFC is a wireless technology that makes use of interacting electromagnetic
radio fields to transmit small bits of info between an “initiator” & a “target”
• It is used in smartphones (i.e.. Blackberry & HTC), parking meters, payment
• By 2014 at least 1/5 smartphones worldwide will feature NFC
7. Proximity Marketing
• Proximity Marketing is localised wireless distribution of advertising content
associated with a particular place
• In other words using your smartphone to locate nearby products and services
8. App Development
• The process in which app software is developed for handheld devices, such as
smartphones and tablets. They can come pre-installed on the mobile
device, or downloaded from different platforms.
• Two main types, Native apps and Web applications.
• Native apps are targeted at specific mobile platforms and therefore can create
a level of interaction that would be difficult to achieve in a web app. They can
be used as a marketing resource to provide a service to highlight a company's
commercial projective, and enable the consumer to purchase directly.
• Web apps need only one system in development and are simpler to create and
maintain in comparison to Native apps.
• HTML5 is a developing standard which is already starting to have a dramatic
impact on the mobile Web. Although the final specification is not expected for
several years yet, some major sites have already begun focusing on HTML5, for
example the Financial Times newspaper, who in June 2011 released a Web
application instead of device-specific apps..
• An iAd is a mobile advertising platform developed by Apple for their
products, allowing third party developers to directly embed adverts into their
10. Smartphone Statistics by Country
• 80% of the world now own a mobile (5 billion people)
• Only 1.08 billion of these phones are smartphones
• There are 91.4 million smartphones in the US