2. AA Advertising Reaches Passengers Throughout Their Journey Pre Boarding Pre-Boarding In Airport On Board AA.com 43 Admirals Club Worldwide Publications: American Way, Celebrated Living , Nexos
13. Package 1 - $10k Level Paid Components Added Value * * Content & Images provided by ProChile Item Audience/ Impressions Unit Cost Total Cost AAirmail Article Less than 250k $4,000 $4,000 Targeted Bottom Banner 250,000 $22 CPM $5,500 Total Campaign Cost $9,500 Item Timing Updated Unit Value Total Value AA.com/ Marketing Page 90 Days Monthly* $10 CPM Expected Impressions of 250,000 - $2500
14. Package 2 - $25k Level Paid Components Added Value Item Audience/ Impressions Unit Cost Total Cost AAirmail Article (2x) Less than 250k each $4,000 $8,000 Targeted Top Banner 500,000 $35 CPM $17,500 Total Campaign Cost $25,500 Item Timing Updated Unit Value Total Value AA.com/ Marketing Page 90 Days Monthly* $10 CPM Expected Impressions of 500,000 - $5000 Interior Site Page Banner 90 Days Monthly $10 CPM Expected Impressions of 50,000 - $500 Total Added Value $5,500
15. Package 3 - $50k Level Paid Components Added Value * * Content & Images provided by ProChile Item Audience/ Impressions Unit Cost Total Cost AAirmail Article (4x) Less than 250k each $4,000 $16,000 Targeted Top Banner 750,000 $35 CPM $26,250 NetSAAver (1x) 5,500,000 $6,250 $6,250 Total Campaign Cost $48,500 Item Timing Updated Unit Value Total Value AA.com/Marketing Page 120 Days Monthly* $10 CPM Expected Impressions of 750,000 - $7500 Interior Site Page Banner 120 Days Monthly $10 CPM Expected Impressions of 75,000 - $750 Total Added Value $8,250
16. Package 4 - $75k Level Paid Components Added Value Item Audience/ Impressions Unit Cost Total Cost AAirmail Article (3x) 500,000 each $7,500 $22,500 Targeted Top Banner 1,000,000 $35 CPM $35,000 Targeted Home Page Text Link 750,000 $15 CPM $11,250 NetSAAver (1x) 5,500,000 $6,250 $6,250 Total Campaign Cost $75,000 Item Timing Updated Unit Value Total Value AA.com/ Marketing Page 90 Days Monthly* $10 CPM Expected Impressions of 1,000,000 - $10,000 Interior Site Page Banner 90 Days Monthly $10 CPM Expected Impressions of 100,000 - $1,000 Targeted Bottom Banner 250,000 N/A $22 CPM $5,500 Total Added Value $16,500
17. Package 5 - $100k Level Paid Components Added Value Item Audience/ Impressions Unit Cost Total Cost AAirmail Article (3x) 1,000,000 each $12,000 $36,000 Left Nav Banner Up to 40,000,000/month $50,000/Month $50,000 NetSAAver (2x) 5,500,000 each $6,250 $12,500 Total Campaign Cost $98,500 Item Timing Updated Unit Value Total Value AA.com/ Marketing Page 90 Days Monthly* $10 CPM Expected Impressions of 2,000,000 - $20,000 Interior Site Page Banner (2x) 90 Days Monthly $10 CPM Expected Impressions of 200,000 - $2,000 Targeted Bottom Banner 500,000 N/A $22 CPM $11,000 Total Added Value $33,000