There are many opinions about direct mail as a marketing channel, and the new age of digital engagement has given marketers more responsibility in terms of how we connect with people and measure impact. To create campaigns that matter, aligning success metrics with your program goals is a necessity. Watch Hayley Ferrante and James Leedom for their webinar, A New Age of Direct Mail: How to Develop Campaigns, Define Engagement, and Prove Impact, to learn how you can level up your direct mail game.
You'll learn:
How to develop a personalized direct mail strategy
Why attribution is non-negotiable
How to structure measurable direct mail programs
