Notas del editor

• As a marketer, you know that Email delivers significant value to the marketing mix. In fact the DMA’s National Client Email Report found that email has an average ROI of $38 for each dollar spent. That’s up for the 2500% reported in 2013. The challenge to senders then is how to secure that investment and reap the reward. There are many factors that weigh in to the filtering decisions of mailbox providers and its complicated for marketers to translate those requirements into effective marketing strategies. Further, its confusing that 98 or 99% delivered rate may equate to lack luster opens, clicks or response.
  
  
  
  
• Today we’ll review Marketo’s Deliverability Power Pack, Reputation Power Pack and Email Informant tools brought to you through our partnership with 250ok.
  Let’s start with the Deliverability Power Pack.
• The toolsuite provides a comprehensive view into your sender reputation, your inbox placement results, creative design and engagement.
  Let’s start with Design Informant.
• Email is a constantly evolving medium, and as new devices….
  The Design Informant solution will allow you to stay
• Design informant is used to validate your email creative before you hit send.
• The tool provides renderings view for more than 30 email clients across multiple devices (including mobile), operating systems and web browsers
  Test on the most popular spam filters in the market including google apps, office 365, proofpoint, Symantec, SpamAssassin, Outlook and more
  Actionable feedback to identify broken images/links, large file sizes and HTML coding issues
• Now that we’ve validated our creative, we move to deployment.
  Lets review Inbox Informant.
• Let’s break that down
  
• Inbox Informant measures inbox and spam delivery based on seed or test account deliveries. The seedlist represents the most popular email clients for both B2B and B2C audiences.
  
• You can also easily upload your subscriber file to determine the file distribution by provider and weight your inbox placement statistics accordingly. It provides laser focused line of sight into the problem spots and provides clarity to guide troubleshooting and prioritization.
  
• Now that we know WHAT our inbox placement results are, we need to know WHY. The Diagnostic guidance provided will help identify likely drivers of failures including: reputational issues like Blacklists and Cloudmark spammy fingerprints, broken links and images and SpamAssassin spam filter scores, which can have a significant impact on B2B marketers in particular. Also, the time trending will help to identify patterns by region or ISP. This helps us easily pin point the timeline in which changes to the email program may be impacting delivery success.
  
  The diagnostic tool will help surface some key reputational symptoms to focus on and the NEWLY released Reputation Power Pack will provide ample insight to pinpoint the root cause. I’ll hand the reigns over to Tim now so he can demo our newest tools in partnership with 250ok, the Reputation Power Pack and Email Informant.
• With that, we are excited to announce our newest integration, the Reputation Power Pack. Take it away, Tim.
  
• Track your subscribers time spent reading by email client, by platform and by email client.
  
• Open/engagement by platform, device and mail client
  Geo-location analysis included