In an ever-changing environment, revamping traditional email marketing is more important and more difficult than ever. Changing up email copy and using personalized subject lines just won’t cut it anymore. It's time to reimagine email and engage with your audience in a way you never have before - with trigger campaigns based on engagement.
You'll learn:
-How traditional engagement programs still work, but only to an extent
-How to listen to your audience and automate triggered campaigns
-Why token personalization is important, but not advanced enough
