Marketing Innovation Drives Growth in Manufacturing
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As manufacturers struggle to grow topline revenue, savvy manufacturers are turning to marketing as the new driver for growth. Customers and prospects turn to the web for their information, now making marketing front and center in engaging, providing your distinct value and ultimately leading the conversation to sales. Hear our expert panel from CommScope, Xylem, The Pedowitz Group and Marketo discuss best practices.
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Marketing Innovation Drives Growth in Manufacturing
- 1. Transformation in Manufacturing Manufacturers: Marketing innovation can bring you the next round of growth
- 2. Housekeeping • Chat box is available if you have any questions • There will be time for Q&A at the end • We will be recording the webinar for future viewing • All attendees will receive a copy of the slides / recording
- 3. Today’s Moderator & Speakers Debbie Qaqish Chief Strategy Officer The Pedowitz Group https://www.linkedin.com/in /dqaqish/ @debbieqaqish Bryan Gassler Director of Global Marketing Communications Xylem https://www.linkedin.com/in/br yangassler/ @bmgassler Peter Bell Manufacturing Industry, Marketo https://www.linkedin.com/in /peterbel/ @peterbel Kelly Dickson Global Revenue Marketing Operations CommScope https://www.linkedin.com/in/ kelly-dickson-1610a523/ @CommScope
- 4. Drive Sales and Marketing alignment to capture leads Manage and deliver an excellent customer experience How Marketing needs to change to deliver value Agenda
- 5. Manage and deliver an excellent customer experience As a manufacturer how have you developed a true understanding of buyer needs and interests? Bryan GasslerKelly Dickson
- 6. How are you investing in influencing business purchasers to build preference for your products and solutions? Manage and deliver an excellent customer experience Kelly Dickson Peter Bell
- 7. What are you doing to communicate higher value-added and knowledge-based view of your solutions? Manage and deliver an excellent customer experience Bryan GasslerPeter Bell
- 8. Buyers are no longer calling sales for information. How has Marketing, using Marketing Automation, closed this gap? Manage and deliver an excellent customer experience Peter BellKelly Dickson
- 9. Drive Sales and Marketing alignment to capture leads
- 10. Drive Sales and Marketing alignment to capture leads What do you measure today that is different from the past? Bryan GasslerKelly Dickson
- 11. How has the move to a data driven culture in sales and marketing contributed to growth? Drive Sales and Marketing alignment to capture leads Bryan GasslerPeter Bell
- 12. Are you using insight into which activities are generating revenue and which aren’t ? What have you stopped doing? Drive Sales and Marketing alignment to capture leads Bryan GasslerKelly Dickson
- 13. How is the relationship between sales and marketing evolving? Drive Sales and Marketing alignment to capture leads Bryan GasslerPeter Bell
- 14. How Marketing needs to change to deliver value
- 15. How Marketing needs to change to deliver value Debbie Qaqish Chief Strategy Officer The Pedowitz Group https://www.linkedin.com/in /dqaqish/ @debbieqaqish Bryan Gassler Director of Marketing Xylem https://www.linkedin.com/in /bryangassler/ @bmgassler Peter Bell Manufacturing Industry, Marketo https://www.linkedin.com/in /peterbel/ @peterbel Kelly Dickson Global Revenue Marketing Operations CommScope https://www.linkedin.com/in/ kelly-dickson-1610a523/ @CommScope
- 16. Q&A
- 17. “Most executives in the manufacturing industry are laggards when it comes to understanding the new buyer’s habits and how they apply to go- to-market strategy and tactics … the window of opportunity is open for modern, bold executives willing to change the way they interact with their target audience.” Bruce McDuffee’s The Manufacturer’s Growth Manifesto Where are you on your Journey? Take the assessment: http://revmarketer.pedowitzgroup.com/Manufacturing-Marketing- Assessment.html
- 18. Thank You ! Debbie Qaqish Chief Strategy Officer The Pedowitz Group https://www.linkedin.com/in /dqaqish/ @debbieqaqish Bryan Gassler Director of Global Marketing Communications Xylem https://www.linkedin.com/in/b ryangassler/ @bmgassler Peter Bell Manufacturing Industry, Marketo https://www.linkedin.com/in /peterbel/ @peterbel Kelly Dickson Global Revenue Marketing Operations CommScope https://www.linkedin.com/in/ kelly-dickson-1610a523/ @CommScope
Notas del editor
- SLIDE OWNER: Debbie
- SLIDE OWNER: Debbie Speakers on this slides (Headshots, Titles, linkedIn, Twitter handles)
- SLIDE OWNER: Debbie to introduce the speakers
- SLIDE OWNER: Debbie
- SLIDE OWNER: Debbie The customer needs to be at the forefront of how you communicate if you’re to earn trust and build stronger relationships. Instead of product driven agendas how have you, as a manufacturer, developed a true understanding of buyer needs and interests? One or Two answers per person within a minute.
- SLIDE OWNER: Debbie Buyers seek out information on digital platforms and use tools like product configurators and price calculators on supplier websites. Much like consumers, who are influenced by digital media and the advice of friends and family, how are you investing in influencing business purchasers to build preference for your products and solutions? One or Two answers per person within a minute.
- SLIDE OWNER: Debbie Price-competitiveness in markets risks your goods being commoditized. What are you doing to communicate higher value-added and knowledge-based view of your solutions that the competition cannot easily compete with? One or Two answers per person within a minute.
- SLIDE OWNER: Debbie Buyers are no longer reliant on sales provided information in shaping their purchase decisions. How has Marketing, using Marketing Automation, closed this gap?
- SLIDE OWNER: Debbie
- SLIDE OWNER: Debbie In the context of Revenue and Sales and Marketing alignment, what do you measure today that is different from the past and how has having Marketing Automation enabled this measurement? One or Two answers per person within a minute.
- SLIDE OWNER: Debbie Manufacturing has long used data to wring out inefficiencies from production, tighten the supply chain and push cost savings to improve the bottom line. How has this move to a data driven culture in sales and marketing driven forecast accuracy and contribute top line growth in your company? One or Two answers per person within a minute.
- SLIDE OWNER: Debbie Just because a specific trade show or brochures are the way you’ve always done things doesn’t mean they are right or relevant for your business today. How is Marketing Automation giving you the insight into which activities are generating revenue and which aren’t ? What have you stopped doing? One or Two answers per person within a minute.
- SLIDE OWNER: Debbie How is the relationship between sales and marketing evolving as marketing takes on a greater role in engaging with the buyers? What impact has ABM had on relationship with sales and performance? One or Two answers per person within a minute.
- SLIDE OWNER: Debbie
- SLIDE OWNER: Debbie
- SLIDE OWNER: Debbie
- SLIDE OWNER: Debbie Speakers on this slides (Headshots, Titles, linkedIn, Twitter handles)