The New Age of Marketing: Predicting, Planning and Prepping for 2021

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The New Age of Marketing: Predicting, Planning and Prepping for 2021

It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.

We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.

In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021

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What We Do
Invest across multiple channels to diversify spend and optimize cost per opportunity
In-person field marketing events to accelerate pipeline and drive opportunities within key accounts
Reasonable mix of nurture, batch emails, webinars, and other ‘free’ campaigns

What We Control
Invest in web optimization, particularly:
Form conversion rates
High value web pages
Hand-raiser paths
Chat
Bounce rates
Stronger emphasis on A/B Testing

Marketers have a story to tell and it usually looks something like this (arrow to right).
We see three main problems with how stories are told:
The stories are too long
The stories rely on a linear buyer’s journey
The stories rely on the buyer seeing most if not all of the story
The buyer’s journey isn’t linear, and buyer’s only see parts of your story.