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Illuminate Facebook Advanced Seminar

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Ellissa Nolan's Advanced Facebook Seminar

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Illuminate Facebook Advanced Seminar

  1. 1. WE HAVE A FACEBOOK PAGE… NOW WHAT? Telling stories…. a couple of sentences, an image and a link Repurposing content Connecting Rotary with your community Connecting Rotary beyond your community Shareable content Growing your community Embedding Facebook on your website Setting up Tabs Advertising on Facebook Facebook and fundraising Rotary/Facebook in times of crisis
  2. 2. TELLING VISUAL STORIES ON FACEBOOK
  3. 3. PLEASE DELETE– IT DOESN’T HELP ROTARY Anything out of focus Any photograph of anyone eating The backs and bottoms of people People not looking like they are enjoying having their photograph taken Pictures that don’t make sense to someone not at the event Bad backgrounds
  4. 4. A WINDOW TO OUR WORLD
  5. 5. REPURPOSING CONTENT NEWSLETTER ARTICLE = 5 FACEBOOK POSTS
  6. 6. CONNECTING ROTARY WITH YOUR COMMUNITY ADD + SEARCH FOR: § Your Rotary Members § Community members – invited them to connect § Emergency Services § Local politicians § Go find - local businesses § Other community organisation pages § Migrant centres, schools, TAFE’s, universities § Other Rotary clubs and members across Australia § ‘Mention’ other people and businesses in your posts eg: § @cancercouncil / @person’s name / #glenelg #fundraising #charity
  7. 7. OUR ROTARY FACEBOOK COMMUNITY How to activate our Networked Non-Profit organisation
  8. 8. GROWING ONLINE COMMUNITIES IS IMPORTANT Member engagement and development
  9. 9. INFOGRAPHICS – CREATE SOME/SHARE SOME Highly shareable content Information + graphic
  10. 10. ROTARY CLUB DIRECTORY - FACEBOOK FRIENDLY
  11. 11. EMBEDDING SOCIAL ON YOUR WEBSITE - TINT FREE TOOL: https://www.tintup.com/
  12. 12. SETTING UP FACEBOOK TABS (NON-DEVELOPER) Free Tool: https://www.antzmedia.com/home/fb-welcome-page
  13. 13. ADVERTISING ON FACEBOOK What did $50 buy?
  14. 14. ADVERTISING ON FACEBOOK – EG: $50 - $100 • Attracted 340 local and international participants • Raised $110,000 • Immunized over 200,000 children against polio • Achieved over 50 domestic and international news stories – Australia, USA, Europe & Asia Pacific. • Highest engaged content on City of Sydney facebook page ever! Facebook Advertising guide book in development with training directly from Facebook advertising team…. Watch this space!
  15. 15. HOOTSUITE: SCHEDULING POSTS Free tool: https://hootsuite.com/
  16. 16. ROTARY AND FACEBOOK IN TIMES OF CRISIS
  17. 17. FACEBOOK AND FUNDRAISING
  18. 18. ROTARY #MYTHBUSTER & ‘FEEL GOOD FRIDAY’ Experiment! • Emotions – happy or sad • Colours – oranges and reds • ‘Busting’ incorrect perceptions • Guiding fresh interpretations of Rotary: • Vibrant community • Successful • Delivering results • Trustworthy • Engaged and active • Welcoming to newbies
  19. 19. YOU DON’T NEED PHOTOSHOP TO BE A PROFESSIONAL! WWW.BEFUNKY.COM • Free • Drag and drop images • Crop & Edit • Design layout templates • Easy export • Upload to e-newsletters, website and social media
  20. 20. BE FUNKY – FACEBOOK COVER IMAGES
  21. 21. Thank you Ellissa Nolan Online Editor + Community Manager: /rotarydownunder

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