Understanding product value with Jobs-to-be-done
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Read the script! http://mobl.co/post/103794443175/understanding-product-value-with-jobs-to-be-done Topics: What is your core product value? How do you identify, what your product can and should do for your customers? And what does that tell you about what market you are in and who actually is your competitor? Jobs-to-be-done is a way of thinking about these problems. This talk presents core concepts and techniques to apply in day-to-day product development.
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Understanding product value with Jobs-to-be-done
- 2. @mark_jaeger #jtbd #pthh Topic today:
- 3. @mark_jaeger #jtbd #pthh Topic today: Milkshakes
- 4. Understanding product value @mark_jaeger #jtbd #pthh Jobs to be done:
- 6. @mark_jaeger #jtbd #pthh @mark_jaeger
- 10. Core product value @mark_jaeger #jtbd #pthh
- 11. @mark_jaeger #jtbd #pthh Milkshakes
- 12. @mark_jaeger #jtbd #pthh “Jobs to be done”
- 13. @mark_jaeger #jtbd #pthh @claychristensen
- 16. Why do successful companies fail? @mark_jaeger #jtbd #pthh
- 17. Because they are too good. @mark_jaeger #jtbd #pthh
- 20. Why do people use products? @mark_jaeger #jtbd #pthh
- 22. @mark_jaeger #jtbd #pthh People are hiring a product to get a job done.
- 23. @mark_jaeger #jtbd #pthh Jobs > Features
- 24. Market ≠ Category @mark_jaeger #jtbd #pthh
- 25. @mark_jaeger #jtbd #pthh ✈️ vs.
- 27. Market ≠ Category @mark_jaeger #jtbd #pthh
- 28. @mark_jaeger #jtbd #pthh Milkshakes
- 30. @mark_jaeger #jtbd #pthh Milkshakes
- 31. Jobs > Demographics @mark_jaeger #jtbd #pthh
- 32. @mark_jaeger #jtbd #pthh ✈️ vs.
- 33. @mark_jaeger #jtbd #pthh What is a job? What is a job?
- 34. Job Job @mark_jaeger #jtbd #pthh Job Job Job Job Job Job Job Job Job Job What is a job?
- 35. Job be available Something to do @mark_jaeger #jtbd #pthh last Hunger one-handed fit to cup-holder be fun don’t stain Job Job
- 36. @mark_jaeger #jtbd #pthh Hunger
- 37. @mark_jaeger #jtbd #pthh vs. ❤️
- 39. @mark_jaeger #jtbd #pthh vs.
- 41. @mark_jaeger #jtbd #pthh How do find out?
- 42. @mark_jaeger #jtbd #pthh Ask people.
- 44. Job be available Something to do @mark_jaeger #jtbd #pthh last Hunger one-handed fit to cup-holder be fun don’t stain Job Job
- 47. @mark_jaeger #jtbd #pthh How to improve?
- 48. @mark_jaeger #jtbd #pthh How to improve? 1. Do a better job.
- 49. @mark_jaeger #jtbd #pthh How to improve? 2. Do more jobs.
- 50. 3. Do a different job. @mark_jaeger #jtbd #pthh How to improve?
- 51. @mark_jaeger #jtbd #pthh How to improve? 4. Do a new job.
- 54. What job is your product hired to do? @mark_jaeger #jtbd #pthh
- 55. @mark_jaeger #jtbd #pthh @mark_jaeger