Slides for global organisers summit in Tallinn, January 27, 2018

1. “Luck is what happens when
preparation meets opportunity.”
WCD planning workshop
January 27, 2018
Seneca
Markko Karu

2. @markkokaru
#service design

3. @markkokaru
How to manage overload?

4. Let’s Do It! Estonia
A year before:
20 people

5. A month before:
100 people
Let’s Do It! Estonia

6. A week before:
270 people
Let’s Do It! Estonia

7. 1.000.000 people
On Cleanup Day:
Let’s Do It! Estonia

8. @markkokaru
1. Manage the number
of communication lines

9. @markkokaru
The total number of potential communication channels is n (n – 1) /2, where n
represents the number of stakeholders. For example, a project with 10 stakeholders
has 10 (10 – 1) /2 = 45 potential communication channels
# of links =
n(n-1)
2

10. @markkokaru
Team members Links of communication
3 3

11. @markkokaru
Team members Links of communication
6 15

12. @markkokaru
Team members Links of communication
9 36

13. @markkokaru
Team members Links of communication
100 4,950

14. @markkokaru
Team members Links of communication
1000 499,500

15. @markkokaru

16. @markkokaru
“If a team couldn’t be fed with
two pizzas, it was too big..”
Jeff Bezos, founder of Amazon

17. @markkokaru
build for simultaneous
communication

18. @markkokaru
Start talking with people earlier.

19. @markkokaru
2. Partners need time for planning,
testing, correcting mistakes and
handling delays.

20. @markkokaru
Things to do
Deadline
Our plans:

21. @markkokaru
Deadline
Reality:
Things we didn’t plan for
Things that
took longer
to finish
Things to do

22. @markkokaru
Deadline
Plan time for testing
and drawbacks.

23. @markkokaru
3. Plan the user experience.

24. Where they
get the bags?
What we do
with dangerous
waste?
How did they know
to go there?
Where they get
the gloves?
How did they
got there?
What happens
after they have
cleaned the spot?
Are they hungry?
Where the trash
is taken?

25. @markkokaru
What we want
to happen?
What needs to
be there?
Whom do I
partner with?

26. @markkokaru
Timeplan

27. Google sheet

28. February:
Vision, goals and the
project plan
Support by HQ (network, marketing,
mapping, PR, IT etc) until WCD.

29. March:
Spread the word - politicians,
municipalities, media, bigger
networks etc
Marketing materials of Mapi it! campaign
are available

30. April:
Start of MAP IT!
marketing campaign
• Launch of World Cleanup app Victorias Rabbit (offline mapping, teams).
• South-America Leaders Academy.
• Launch of MAP IT! marketing campaign globally.

31. May:
Mapping events
Guidelines for countries for WCD waste management

32. June:
Mapping events (continued)
• World Cleanup app Dancing Lion (event module).
• Marketing materials of BAG IT! campaign are available.

33. July:
Start of BAG IT!
marketing campaign
Launch of BAG IT! marketing campaign globally

34. August:
Full media campaign with
call-to-action and registration
Week 32
WCD reporting model
for countries on Sep15
Week 33
KEEP IT CLEAN plan is
available for network
Week 34
Update of World
Waste Platform

35. September:
Setting up the headquarters.
The Event.
Global PR and live broadcast, WCD Coordination Centre.
Communication of KEEP IT CLEAN plan.

36. @markkokaru
Key learnings:
Pakistan

37. @markkokaru
Key learnings:
France

38. @markkokaru
Key learnings:
Indonesia

39. @markkokaru
Workshop

40. @markkokaru
1. Go through the list of user journey steps and listed activities/resources.
2. Discuss with other teams, whom they would partner with and what
other activities/resources they plan.
3. Fill in blanks.
Everybody
knows about
WCD
Advertisement
Media
company
3 weeks February 14
What we want
to happen?
What needs to
be there?
Whom do I
partner with?
How long the
preparations
may take?
Latest date
to start?

41. @markkokaru
Questions?

42. Let’s do it! :)