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Delete that Account! | Nandini Jammi | BoS USA Online 2020


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Delete that Account! | Nandini Jammi | BoS USA Online 2020

  1. 1. NANDINI JAMMI @Nandoodles
  2. 2. ☀ @Nandoodles
  3. 3. 🌙 @Nandoodles
  4. 4. ● 4000+ advertisers ● 30+ ad networks ● 90% of Breitbart’s ad revenue gone within 3 months @Nandoodles
  5. 5. @Nandoodles
  6. 6. @Nandoodles
  7. 7. @Nandoodles
  8. 8. @Nandoodles
  9. 9. “There’s a gray area here.” “What about freedom of expression?” “Where do we draw the line?” I don’t want to play God @Nandoodles
  10. 10. ❌ ❌
  11. 11. Last person on Earth who would ban anybody A website is speech. It is not a bomb. I’m a free speech absolutist. @Nandoodles
  12. 12. Last person on Earth who would ban anybody @Nandoodles
  13. 13. @Nandoodles
  14. 14. Last person on Earth who would ban anybody Literally, I woke up in a bad mood and decided someone shouldn’t be allowed on the Internet. @Nandoodles 👑
  15. 15. WHO’S PLAYING GOD NOW?l @Nandoodles
  16. 16. El Paso Poway Christchurch D5DBF0 @nandoodles
  17. 17. If I could wave a magic wand and make all the bad things on the internet go away, I would…” @nandoodles 👑 “It’s a moral obligation” ❓ ❓ ❓
  18. 18. @nandoodles
  19. 19. ONE DAY LATER... @nandoodles
  20. 20. BANNED @nandoodles
  21. 21. Is this cancelculture? @nandoodles
  22. 22. THE AGE OF ✨ANSWERABILITY✨ Hey, can you explain why...? @nandoodles
  23. 23. You publicly answer for what you... ENABLE DISTRIBUTE MONETIZE AMPLIFY ✨ANSWERABILITY✨ @nandoodles
  24. 24. SPECTRUM OF CONSEQUENCES (Real-life business risk & reward!) Lawsuits Reputational harm Brand equity Positive PR LIABILITY EQUITY Quietly move on @nandoodles
  25. 25. CLOUDFLARE’S PRE-IPO FILING 👀 “We are aware of some potential customers that have indicated their decision to not subscribe to our products was impacted, at least in part, by the actions of certain of our paying and free customers. We may also experience other adverse political, business and reputational consequences with prospective and current customers, employees, suppliers, and others related to the activities of our paying and free customers, especially if such hostile, offensive, or inappropriate use is high profile.” @nandoodles
  26. 26. TRANSLATION: “We’ve put our customers in a position where they can’t trust us, because we say one thing and do another under activist pressure.” @nandoodles
  27. 27. SO WHAT WOULD YOU DO IF... @nandoodles
  28. 28. @nandoodles
  29. 29. @nandoodles
  30. 30. @nandoodles WHAT WOULD YOU DO...
  31. 31. @nandoodles WHAT HOTJAR DID “We thought, ‘Hey let’s take a second to think about how we want to act as an organization, as a team and as individuals.’ This is when we started to have a more organized response and leadership discussion.”
  32. 32. @nandoodles START WITH THE OUTCOME Who do we want to be? What is our mission? How do we want to show up in the world?
  33. 33. @nandoodles “DOUBLE DEGREE ACCEPTABLE USE POLICY” ✋🏽No sites that directly promote or condone hate ✋🏽No sites that promote or support people or organizations that promote hate
  34. 34. HOW DO WE PROVE IT? Manifest Observable Behavior @nandoodles What has audio captured? What has a camera seen? What is the person writing or saying to the public?
  35. 35. GET INTERNAL BUY-IN @nandoodles Mohannad Ali, CPO @ Hotjar We wanted to explore different opinions & surface all the arguments and bring the team with us on this journey.
  36. 36. COMMUNICATE TO THE PUBLIC @nandoodles
  37. 37. WHAT THEY’RE SAYING @nandoodles Now *this* is how you live out company values. I was an advocate for Hotjar before this. Now, I will never recommend any other tool. Like wtf, this is fantastic This is very thoughtful and well written. Perfect execution of a difficult position to take.
  38. 38. THE ONLY BACKLASH I’VE SEEN @nandoodles
  39. 39. Is this cancelculture? @nandoodles ...OR ENFORCING YOUR RULES? ● Assert your values ● Kick off bad actors ● Reallocate your resources ● Build your brand
  40. 40. What do you stand for?
  41. 41. CHECKMYADS.ORG @nandoodles