Mark Derengowski has over 20 years of experience in automotive sales and management. He has a track record of success launching new luxury brands in the US market and growing sales, including a 22% increase for Mercedes-Benz USA in Los Angeles. Most recently, Derengowski was General Manager for a smart USA dealership in Laguna Niguel, where he developed the business plan, oversaw operations, and achieved the highest monthly sales volume. He is seeking a new opportunity to apply his strategic vision, leadership skills, and experience launching and growing automotive brands.

1. Mark J. Derengowski
28 Breakers Lane, Aliso Viejo, CA 92656 / Email: mark.poet@cox.net
(714) 329-7569 Cellular
GENERAL MANAGEMENT / SALES / MARKETING EXECUTIVE
Over 20 years of experience in retail and manufacturing within the automotive industry.
 Instrumental in achieving 22% sales growth within the Los Angeles Region of Mercedes-Benz USA from 2002 to 2006, as
part of an 18-year track record of success with the import luxury car manufacturer.
 Industry expert in launching new brands in the USA such as Acura, Maybach and smart®.
 Comprehensive experience in franchise and network development for leading brands, including Mercedes-Benz USA,
Mazda North America, and American Honda Motor Co.
 Success as Chairman of the Board of the OC March of Dimes, 2004 to 2006, raising approximately $3M in funding.
 Dynamic corporate representative /community spokesperson; extensive formal presentation / broadcast media exposure.
DEMONSTRATED CAPABILITIES
 P&L Management and Contribution  Strategic Vision and Leadership
 Sales Forecasting and Achievement  Cross-Functional Project Management
 Dealership Concept and Buildout  Social Networking and Viral Marketing
 Startup Marketing and Promotion  Collaborative Team Development
 Innovative Launch Strategies  Articulate Executive Reporting
 Customer Relationship Building  Organizational Reinvention and
Rebranding
PROFESSIONAL EXPERIENCE AND ACHIEVEMENTS
smart center Laguna Niguel, CA, October 2007 to January 2010
One of the first franchised dealerships representing the smart® fortwo micro city car produced by Mercedes-Benz
and distributed in the USA by Penske Automotive Group, with CY 2008 sales revenue of $8.9M.
General Manager
 Composed comprehensive business plan / market research proposal that resulted in the award of the smart® franchise to
Mercedes Benz of Laguna Niguel, the #2 ranked dealer in Mercedes-Benz USA..
 Executed all facets of annual budget of $718,000 including operations, sales, and customer relations to create P&L success of
business launch and sustainability.
 Recruited and trained startup sales team to promote the smart® USA Business Model and smart® USA Retail Promise,
which utilized a unique vehicle reservation process to match each production vehicle with a confirmed retail order.
 Created and implemented the launch strategy to create highest month sales volume of 68 units.
 Provided strategic direction to ensure that dealership departments deliver consistent, process-driven results.
 Oversaw the successful completion of the dealership construction project in order to meet operational deadline.
 Developed viral marketing initiatives encompassing social networking and blog research, review, and contribution to support
brand launch effort and create industry “buzz.”
MAZDA NORTH AMERICAN OPERATIONS, Irvine, CA, February 2007 to October 2007
A retail automotive organization reporting January through Decembert 2009 sales of 207,767 vehicles.
Regional Sales Manager, Western Region
Developed and implemented marketing strategies, sales promotions and sales training activities to support 152 dealers throughout the
western United States. Directed a field team of 11 District Managers to achieve regional objectives. Designed, developed and
orchestrated strategies to attain retail and wholesale objectives, and to revitalize sales revenues. Managed Sales Planning and
Distribution Department to maximize optimal product flow to dealerships. Developed regional C&I initiatives, including H&W and
Stairstep & Faststarts, to stimulate dealership sales. Created regional marketing programs and Voluntary Assessment Groups to
maximize Tier II exposure.

2. MERCEDES-BENZ USA, LLC, April 1988 to October 2006
A division of Daimler A.G., with sales of 225,128 vehicles in the United States from January through December 2009.
Regional Sales Development Manager, Los Angeles Region, Costa Mesa, CA, October 2005 to October 2006
Executed strategic corporate and regional initiatives as an expert in variable processes for this 32 dealership region which includes the
company’s #1 and 2 dealerships nationwide.
 Contributed to the region’s overall sales performance increase of 14.2% YOY June 2006.
 Provided direction to Market Managers to achieve 117% increase in 2006 S-Class sales; as well as dealership targets for new,
pre-owned, CPO, C3 and Corporate Sales, resulting in a gross profit of approximately $14.5M by July 2006.
 Maintained region’s market penetration of approximately 22.2%, and nearly 24% of nationwide sales.
 Created process improvement initiatives, identifying and turning around deficiencies in dealership variable operations.
 Promoted the implementation and success of the Dealer Loyalty initiative with the Market Managers and dealers.
 Advised Market Managers on Business Development Center implementation and best practices.
 Managed regional operations budget for facility, controlling and planning functions.
Business & Franchise Development Manager, Los Angeles Region, Costa Mesa, CA, January 2003 to October 2005
 Achieved sales increase of 6% for regional sales from 2003 to 2005, from 51,168 to 54,304 units.
 Completed six buy/sells, four new facilities, and seven major facility renovations from 2004 to 2005.
 Directed executive management in developing long-term network strategies.
 Steered Market Managers in creating yearly operational business plans for each dealership, and in monitoring dealership
performance through the quarterly Standards of Excellence review.
 Managed financial planning to ensure regional capital and overhead budgets were effectively prepared and executed.
 Implemented the Business Development Center concept for MB dealers in the region.
 Developed operational leader profit improvement plans based on interpretation of dealer financial statements.
Franchise Development Manager, Los Angeles Region, Costa Mesa, CA, November 2000 to December 2002
Provided direction and consulting to regional management and Market Managers in initiating and implementing network strategies
and action plans to optimize market potentials and dealership profitability; as well as future market requirements.
Market Manager, Los Angeles Region, Costa Mesa, CA, February 1993 to November 2000
Provided operations, sales, and service support to five Mercedes-Benz dealerships throughout Southern California, with annual sales
in excess of $525M. Orchestrated the successful achievement of all profitability objectives of the market.
Regional Pre-owned, Finance and Leasing Manager, Hollywood, CA, November 1991 to February 1993
Maximized regional sales opportunities for pre-owned and leased vehicles, finance and insurance for 76 dealerships throughout the
western United States, with annual sales in excess of $1.2 billion.
Regional Sales Manager, Hollywood, CA, October 1990 to November 1991
Researched, developed and implemented marketing strategies, sales promotions and sales training activities to support 76
dealers throughout western United States. Supervised field team of eight to achieve regional objectives for vehicle sales.
Zone Business Management Manager, San Francisco, CA, June 1989 to September 1990
Provided analytical and operational information to San Francisco Zone Management, field personnel and dealers.
District Manager, San Francisco Metro, San Francisco, CA, April 1988 to May 1989
Supported dealership P&L accountability through assistance with sales and operational deficiencies.
PROFESSIONAL AND CHARITABLE AFFILIATIONS
Chairman of the Board, 2004 to 2006, Orange County Chapter March of Dimes Birth Defects Foundation, Newport Beach, CA;
Board and Committee Member 1997-2004; Board of Directors, Working Wardrobes; Corporate Partners Mentoring Program,
UCI Paul Merage School of Business, Irvine, CA; Co-Founder, Master Mind Group OC Executives and Entrepreneurs, Newport
Beach, CA
EDUCATION includes Bachelor of Arts, Business Administration, Rutgers University, Camden, NJ
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