How to put together a strategic plan for social media - made for the Exhibition and Event Association of Australasia (EEAA) industry day. Features Australian social media statistics, a step-by-step plan and some philosophy.
How to Get Started in Social Media for Art League City
How to do social media
1. FROM Will they turn up? TO Will we turn up? A moment of digitally induced self-reflection for the events and exhibitions industry www.mccann.com.au | @mccanntweets www.markpollard.net | @markpollard
59. Then put the complicated stuff on one page per persona (and challenge yourself to write the over-arching strategy on one A4 piece of paper) [Examples and diagrams removed]
60. Play with a path to purchase Life-embracing retiree Awareness Consideration Preference Purchase Message Experience Content Metrics Awareness via quant survey Searches. Website visits.
61.
62.
63.
64.
65.
66.
67.
Editor's Notes
Where to start – with an industry that deals with everything from baby events to boat shows, from consumer to B2B?
Let’s start with the secret about digital marketing. Credit: Shh photo http://www.flickr.com/photos/21994122@N04/3261645610/
There are 5 things that seem to get in the marketer’s way when it comes to embracing this Credit: http://stratfordcharter.files.wordpress.com/2009/10/obstacle.jpg
An example of how we (at McCann) are to apply our talk to our walk. New website: all content hosted off-site (YouTube, Behance, Slideshare) but aggregated via our www.mccann.com.au URL. We’re learning as well – about what content people are interested in (from us), where, when and so on. The point is: we’re living what we preach.