SlideShare una empresa de Scribd logo
1 de 31
Twitter. WTF? A lo-fi, hands-on show-and-tell about Oprah’s new favourite thing (this time it’s personal) www.markpollard.net   www.twitter.com/markpollard
For some reason, you are here (a cocktail of peer pressure, fear and curiosity?)
And maybe you’re thinking... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You aren’t alone
Caviar-ts Perspective (not rules) Passion (not evangelism) Help (not selling)
My story starts with failure (followed by an 18-month ‘break’)
Then I worked out who to blame (Twitter)
I'm Tweeting abt thinking abt what to Tweet abt. Or is 'Twitter' a verb too? Because, if it is, then I'm Twittering abt what to Twitter abt! What are you doing?
Then, in August 2008, I changed my steez and got back into it
1. I committed (I decided to deep dive and go along for the ride)
2. I grew purpose (to be useful)
3. I went ‘real’ (real name, photo)
4. I told people what I was about (profile bio)
5. I followed friends of friends (and interesting people)
6. I followed a few mega egos (then un-followed them)
7. I shared and listened (and waited, and refreshed)
8. I measured (what was of interest, when –  using  Poprl  and  BudURL )
8 early lessons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lifestyle change 8. (the big one)
The 2 best things about Twitter ,[object Object]
<Break> A plain English explanation
5 tools I use most Web To tweet, find people to follow, see who’s following Twitter search To find deals, product recomm’ns, like-minded people Tweetdeck To watch the stream, manage the noise and tweet Hootsuite To manage multiple accounts and set up tweets to send later Tiny Twitter To tweet from my phone
RT @username RT = re-tweet This is akin to an email forward but you give public props to the person who helped you find it
#hashtag A way to publicly ‘file’ your tweets
#followfriday A weekly prop-a-thon where you tell people who’s worth following
watching streams and backchannels Watching what people are tweeting live via websites like  Monitter  and  Twitterfall #hashtags may help organise discussion at events, about TV shows or issues
stalkernomics The business practice of online  eaves-dropping and door-knocking IE If you mention a brand, don’t be surprised if they start following you... and maybe even trying to contact you directly
URL shorteners http://bit.ly/xjgPu How you can take a really long URL and prevent it from using up your glorious 140 characters
fakes, spammers, bots and egos on auto-pilot People who follow you and just have tweets with links to their websites People who are following tonnes of people but don’t have many updates People who pay other people to tweet for them
Advice you didn’t ask for ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],and don’t need to agree with
For some reason, you are still here (and I thank you for it) www.markpollard.net   www.twitter.com/markpollard If you enjoyed the read, share it with someone in need

Más contenido relacionado

La actualidad más candente

Social Media for Nonprofits: Silver bullet or bunch of hype?
Social Media for Nonprofits: Silver bullet or bunch of hype?Social Media for Nonprofits: Silver bullet or bunch of hype?
Social Media for Nonprofits: Silver bullet or bunch of hype?
Marc A. Pitman
 
Getting Started With Twitter, Part 2
Getting Started With Twitter, Part 2Getting Started With Twitter, Part 2
Getting Started With Twitter, Part 2
Collin Condray
 
Twitter for real estate
Twitter for real estateTwitter for real estate
Twitter for real estate
Stacey Alcorn
 

La actualidad más candente (20)

Social Media For Market Research 02 2010b
Social Media For Market Research 02 2010bSocial Media For Market Research 02 2010b
Social Media For Market Research 02 2010b
 
Work That Content! CNW Group Breakfast in Montreal – May 2011
Work That Content! CNW Group Breakfast in Montreal – May 2011Work That Content! CNW Group Breakfast in Montreal – May 2011
Work That Content! CNW Group Breakfast in Montreal – May 2011
 
Google+ for Businesses and Nonprofits #smbme
Google+ for Businesses and Nonprofits #smbmeGoogle+ for Businesses and Nonprofits #smbme
Google+ for Businesses and Nonprofits #smbme
 
Social Media - The Art of Digital Storytelling
Social Media - The Art of Digital StorytellingSocial Media - The Art of Digital Storytelling
Social Media - The Art of Digital Storytelling
 
Writing a Killer Blog (Without Killing Yourself)
Writing a Killer Blog (Without Killing Yourself)Writing a Killer Blog (Without Killing Yourself)
Writing a Killer Blog (Without Killing Yourself)
 
Social Media for Nonprofits: Silver bullet or bunch of hype?
Social Media for Nonprofits: Silver bullet or bunch of hype?Social Media for Nonprofits: Silver bullet or bunch of hype?
Social Media for Nonprofits: Silver bullet or bunch of hype?
 
Social Media and Law Schools
Social Media and Law Schools Social Media and Law Schools
Social Media and Law Schools
 
IPWEA - Social Media in Business
IPWEA - Social Media in BusinessIPWEA - Social Media in Business
IPWEA - Social Media in Business
 
Leadership Circle - real estate internet marketing
Leadership Circle - real estate internet marketingLeadership Circle - real estate internet marketing
Leadership Circle - real estate internet marketing
 
Do You Need a Headhunter
Do You Need a HeadhunterDo You Need a Headhunter
Do You Need a Headhunter
 
Leadership Circle, with commentary
Leadership Circle, with commentaryLeadership Circle, with commentary
Leadership Circle, with commentary
 
Getting Started With Twitter, Part 2
Getting Started With Twitter, Part 2Getting Started With Twitter, Part 2
Getting Started With Twitter, Part 2
 
Want Links from Time, Wired and Upworthy? Build This Team.
Want Links from Time, Wired and Upworthy? Build This Team. Want Links from Time, Wired and Upworthy? Build This Team.
Want Links from Time, Wired and Upworthy? Build This Team.
 
Reaching Peak Performance for Knowledge Workers
Reaching Peak Performance for Knowledge WorkersReaching Peak Performance for Knowledge Workers
Reaching Peak Performance for Knowledge Workers
 
Social Media for nonprofits: Overview
Social Media for nonprofits: OverviewSocial Media for nonprofits: Overview
Social Media for nonprofits: Overview
 
Twitter for real estate
Twitter for real estateTwitter for real estate
Twitter for real estate
 
"Brand of You in the Digital Age" - MNAMA+MIMA
"Brand of You in the Digital Age" - MNAMA+MIMA"Brand of You in the Digital Age" - MNAMA+MIMA
"Brand of You in the Digital Age" - MNAMA+MIMA
 
Technology is your edge!
Technology is your edge!Technology is your edge!
Technology is your edge!
 
Dc Bar Social Media Twitter Shaun Dakin Dc Bar Presentation
Dc Bar Social Media Twitter Shaun Dakin Dc Bar PresentationDc Bar Social Media Twitter Shaun Dakin Dc Bar Presentation
Dc Bar Social Media Twitter Shaun Dakin Dc Bar Presentation
 
Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...
Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...
Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...
 

Similar a Twitter. WTF?

Support Each Other in 140 Characters or Less
Support Each Other in 140 Characters or LessSupport Each Other in 140 Characters or Less
Support Each Other in 140 Characters or Less
Linda Lindsey
 
5 simple tricks to be successful on twitter
5 simple tricks to be successful on twitter 5 simple tricks to be successful on twitter
5 simple tricks to be successful on twitter
UnlockiPhoneFast
 

Similar a Twitter. WTF? (20)

Micro Blogging
Micro BloggingMicro Blogging
Micro Blogging
 
Support Each Other in 140 Characters or Less
Support Each Other in 140 Characters or LessSupport Each Other in 140 Characters or Less
Support Each Other in 140 Characters or Less
 
Tweet your way to the top
Tweet your way to the topTweet your way to the top
Tweet your way to the top
 
Twitter for charities - an introduction
Twitter for charities - an introductionTwitter for charities - an introduction
Twitter for charities - an introduction
 
Irun twitter
Irun twitterIrun twitter
Irun twitter
 
Twitorial!
Twitorial!Twitorial!
Twitorial!
 
Twitter for Charities
Twitter for CharitiesTwitter for Charities
Twitter for Charities
 
Using Social Tools to build informal communities
Using Social Tools to build informal communitiesUsing Social Tools to build informal communities
Using Social Tools to build informal communities
 
5 simple tricks to be successful on twitter
5 simple tricks to be successful on twitter 5 simple tricks to be successful on twitter
5 simple tricks to be successful on twitter
 
Get the Most Out of Twitter at a Convention
Get the Most Out of  Twitter at a ConventionGet the Most Out of  Twitter at a Convention
Get the Most Out of Twitter at a Convention
 
Twitter101
Twitter101Twitter101
Twitter101
 
Jan 2010 Twitter Effectiveness Preso
Jan 2010 Twitter Effectiveness PresoJan 2010 Twitter Effectiveness Preso
Jan 2010 Twitter Effectiveness Preso
 
What I've Learned About Social Media
What I've Learned About Social MediaWhat I've Learned About Social Media
What I've Learned About Social Media
 
Twitter 101
Twitter 101Twitter 101
Twitter 101
 
Pam Perrys Twitter fast-start Bonus
Pam Perrys Twitter fast-start BonusPam Perrys Twitter fast-start Bonus
Pam Perrys Twitter fast-start Bonus
 
Twitter Myths
Twitter MythsTwitter Myths
Twitter Myths
 
Twitter fast start rebranded
Twitter fast start rebrandedTwitter fast start rebranded
Twitter fast start rebranded
 
How to Get Noticed on Twitter
How to Get Noticed on TwitterHow to Get Noticed on Twitter
How to Get Noticed on Twitter
 
How to fly w/Twitter
How to fly w/TwitterHow to fly w/Twitter
How to fly w/Twitter
 
Twitter Fast Start
Twitter Fast StartTwitter Fast Start
Twitter Fast Start
 

Último

Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 

Último (20)

Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna Exports
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial Wings
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdf
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 

Twitter. WTF?

  • 1. Twitter. WTF? A lo-fi, hands-on show-and-tell about Oprah’s new favourite thing (this time it’s personal) www.markpollard.net www.twitter.com/markpollard
  • 2. For some reason, you are here (a cocktail of peer pressure, fear and curiosity?)
  • 3.
  • 5. Caviar-ts Perspective (not rules) Passion (not evangelism) Help (not selling)
  • 6. My story starts with failure (followed by an 18-month ‘break’)
  • 7. Then I worked out who to blame (Twitter)
  • 8. I'm Tweeting abt thinking abt what to Tweet abt. Or is 'Twitter' a verb too? Because, if it is, then I'm Twittering abt what to Twitter abt! What are you doing?
  • 9. Then, in August 2008, I changed my steez and got back into it
  • 10. 1. I committed (I decided to deep dive and go along for the ride)
  • 11. 2. I grew purpose (to be useful)
  • 12. 3. I went ‘real’ (real name, photo)
  • 13. 4. I told people what I was about (profile bio)
  • 14. 5. I followed friends of friends (and interesting people)
  • 15. 6. I followed a few mega egos (then un-followed them)
  • 16. 7. I shared and listened (and waited, and refreshed)
  • 17. 8. I measured (what was of interest, when – using Poprl and BudURL )
  • 18.
  • 19. Lifestyle change 8. (the big one)
  • 20.
  • 21. <Break> A plain English explanation
  • 22. 5 tools I use most Web To tweet, find people to follow, see who’s following Twitter search To find deals, product recomm’ns, like-minded people Tweetdeck To watch the stream, manage the noise and tweet Hootsuite To manage multiple accounts and set up tweets to send later Tiny Twitter To tweet from my phone
  • 23. RT @username RT = re-tweet This is akin to an email forward but you give public props to the person who helped you find it
  • 24. #hashtag A way to publicly ‘file’ your tweets
  • 25. #followfriday A weekly prop-a-thon where you tell people who’s worth following
  • 26. watching streams and backchannels Watching what people are tweeting live via websites like Monitter and Twitterfall #hashtags may help organise discussion at events, about TV shows or issues
  • 27. stalkernomics The business practice of online eaves-dropping and door-knocking IE If you mention a brand, don’t be surprised if they start following you... and maybe even trying to contact you directly
  • 28. URL shorteners http://bit.ly/xjgPu How you can take a really long URL and prevent it from using up your glorious 140 characters
  • 29. fakes, spammers, bots and egos on auto-pilot People who follow you and just have tweets with links to their websites People who are following tonnes of people but don’t have many updates People who pay other people to tweet for them
  • 30.
  • 31. For some reason, you are still here (and I thank you for it) www.markpollard.net www.twitter.com/markpollard If you enjoyed the read, share it with someone in need