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Google Analytics Insights - Your New Favorite Co-worker

An introduction to Insights, the powerful AI assistant built into Google Analytics that alerts you to significant changes in your metrics, answer your natural language questions about your performance, and adjusts to your interests and priorities as you use it. Presented at SMX Advanced and SMX East 2019.

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Google Analytics Insights - Your New Favorite Co-worker

  1. 1. @MarkTraphagen
  2. 2. @MarkTraphagen What is GA Insights?
  3. 3. @MarkTraphagen Natural language interface employing machine learning to answer questions and provide actionable insights about your Analytics data What is GA Insights?
  4. 4. @MarkTraphagen 1. Insights 2. Answers 3. User & Conversion Modeling Three Functions
  5. 5. @MarkTraphagen Desktop & Mobile
  6. 6. @MarkTraphagen Desktop Access
  7. 7. @MarkTraphagen Mobile Access
  8. 8. @MarkTraphagen Analytics Insights
  9. 9. @MarkTraphagen 1. Personalized 2. Prioritized 3. Learns as you use Analytics Insights
  10. 10. @MarkTraphagen Share these #SMXInsights on your social channels! Google Analytics Insights feature learns the reports you need most as you use it.
  11. 11. @MarkTraphagen Analytics Insights
  12. 12. @MarkTraphagen Ask Questions
  13. 13. @MarkTraphagen Basic Questions
  14. 14. @MarkTraphagen Why Questions
  15. 15. @MarkTraphagen Anomaly Questions
  16. 16. @MarkTraphagen Performance Questions
  17. 17. @MarkTraphagen Trend Questions
  18. 18. @MarkTraphagen Comparison Questions
  19. 19. @MarkTraphagen Complex Questions
  20. 20. @MarkTraphagen Share these #SMXInsights on your social channels! You can ask Google Analytics Insights complex questions about your data using natural language
  21. 21. @MarkTraphagen

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