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Quality Content: Going Beyond I Know It When I See It - State of search 2017 - Mark Traphagen

Everyone says you need to have the highest quality content if you hope to get any traction in today's highly-competitive content marketing world. But what is quality content. Based on years of extensive research into the most effective marketing content, Mark Traphagen has distilled the three attributes all such content has in common. Learn what they are and how to apply them to your content creation.

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Quality Content: Going Beyond I Know It When I See It - State of search 2017 - Mark Traphagen

  1. 1. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) QUALITY CONTENT 2016 US SEARCH AWARDS WINNER BEST LARGE SEO AGENCY Going Beyond “I Know It When I See It”
  2. 2. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  3. 3. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) I know it when I see it.
  4. 4. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) I know it when I see it.
  5. 5. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) Content isn’t free...
  6. 6. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) Content isn’t free... or even cheap
  7. 7. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) Proof in the pudding?
  8. 8. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  9. 9. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  10. 10. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) Characteristics of Quality Content
  11. 11. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  12. 12. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  13. 13. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  14. 14. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  15. 15. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) Is it USEFUL?
  16. 16. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) Is it USEFUL? Is it ALIGNED?
  17. 17. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) Is it USEFUL? Is it ALIGNED? Is it UNIQUE?
  18. 18. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  19. 19. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  20. 20. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  21. 21. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  22. 22. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  23. 23. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  24. 24. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) Show your site’s credibility by using original research, citations, links, reviews and testimonials. An author biography or testimonials from real customers can help boost your site’s trustworthiness and reputation. Google Webmaster Guidelines
  25. 25. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  26. 26. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  27. 27. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  28. 28. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  29. 29. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  30. 30. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  31. 31. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  32. 32. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  33. 33. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  34. 34. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  35. 35. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  36. 36. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  37. 37. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  38. 38. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  39. 39. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  40. 40. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) Is it USEFUL?
  41. 41. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) Is it USEFUL? Is it ALIGNED?
  42. 42. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) Is it USEFUL? Is it ALIGNED? Is it UNIQUE?
  43. 43. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
  44. 44. Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) Mark Traphagen Sr. Director of Marketing stonetemple.com @marktraphagen

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