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Social Media Marketing: It's Time to Grow Up!

2018 was the most disruptive year in the history of social media, as many platforms pulled back or restricted access for marketers. This presentation shows how marketers should respond and charts a path for the future of social media marketing.

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Social Media Marketing: It's Time to Grow Up!

  1. 1. It’s Time for Mark Traphagen – State of Search 2018 Social Media Marketing To Grow Up!
  2. 2. Chaos is inherent in all compounded things. Strive on with diligence. @marktraphagen
  3. 3. @marktraphagen
  4. 4. @marktraphagen
  5. 5. @marktraphagen
  6. 6. @marktraphagen
  7. 7. @marktraphagen
  8. 8. @marktraphagen
  9. 9. 84% of consumer sharing from sites is now to “dark social” 84% @marktraphagen
  10. 10. @marktraphagen
  11. 11. @marktraphagen
  12. 12. Econsultancy.com@marktraphagen
  13. 13. SO... @marktraphagen
  14. 14. @marktraphagen
  15. 15. NEXT GENERATION SOCIAL MEDIA MARKETING @marktraphagen
  16. 16. 1. Does social still make sense for you? @marktraphagen
  17. 17. 1. Does social still make sense for you? organic ^ @marktraphagen
  18. 18. 2. Paid is no longer optional @marktraphagen
  19. 19. Paid Social Realities @marktraphagen
  20. 20. 1. Steep learning curve @marktraphagen Paid Social Realities
  21. 21. 1. Steep learning curve 2. Regular time investment @marktraphagen Paid Social Realities
  22. 22. 1. Steep learning curve 2. Regular time investment 3. Well-targeted content essential @marktraphagen Paid Social Realities
  23. 23. 1. Steep learning curve 2. Regular time investment 3. Well-targeted content essential 4. Consider hiring/contracting help @marktraphagen Paid Social Realities
  24. 24. 3. Be content-centric @marktraphagen
  25. 25. Myth: Facebook only restricts brand content to force us into paid ads. @marktraphagen
  26. 26. Meaningful interactions @marktraphagen
  27. 27. 4. More engaging – less clickbait @marktraphagen
  28. 28. Case study: Jet Blue Non-Event Event @marktraphagen
  29. 29. @marktraphagen
  30. 30. Case study: REI The Mirnavator
  31. 31. @marktraphagen
  32. 32. 5. Develop REAL influencers and strategic partners @marktraphagen
  33. 33. True Influencer: Has a dedicated, relevant audience AND respected expertise in your marketplace @marktraphagen
  34. 34. Organic Influencer Marketing: Earning unpaid and unsolicited mentions and endorsements from True Influencers @marktraphagen
  35. 35. @marktraphagen
  36. 36. Strategic Shift: Focus your organic social on building strategic relationships @marktraphagen
  37. 37. @marktraphagen
  38. 38. 6. Expand other uses for social media @marktraphagen
  39. 39. Customer service @marktraphagen
  40. 40. Social listening @marktraphagen
  41. 41. Brand community @marktraphagen
  42. 42. How do YOU plan to “grow up” your social media marketing? @marktraphagen
  43. 43. Recap 1. Does SMM still make sense for you? @marktraphagen
  44. 44. Recap 1. Does SMM still make sense for you? 2. Paid is no longer an option @marktraphagen
  45. 45. Recap 1. Does SMM still make sense for you? 2. Paid is no longer an option 3. Become content-centric @marktraphagen
  46. 46. Recap 1. Does SMM still make sense for you? 2. Paid is no longer an option 3. Become content-centric 4. More engaging (w/o clickbait) @marktraphagen
  47. 47. Recap 1. Does SMM still make sense for you? 2. Paid is no longer an option 3. Become content-centric 4. More engaging (w/o clickbait) 5. Develop REAL influencers & strategic partners @marktraphagen
  48. 48. Recap 1. Does SMM still make sense for you? 2. Paid is no longer an option 3. Become content-centric 4. More engaging (w/o clickbait) 5. Develop REAL influencers & strategic partners 6. Expand other uses @marktraphagen
  49. 49. thank you! Mark Traphagen mark.traphagen@perficient.com @marktraphagen @marktraphagen

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