Creative Express Helsinki - Weird and fun makes the most sense, right? Presentation materials for Creative Express Helsinki workshop.

1. Markus Nieminen, Creative & Strategist, dynamo&son

2. Fun and weird
makes the most sense
That makes sense, right?
CREATIVE EXPRESS

3. CREATIVE EXPRESS

4. CREATIVE EXPRESS
The world
is full of shit.

5. be meaningful
Or at least, try to become meaningful.
CREATIVE EXPRESS
PRINCIPLE 1.

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Ways to be meaningful:
• Give information
• Create feelings
• Fulfill needs
• Values
• Etc.

7. be different
Or you don’t be noticed.
CREATIVE EXPRESS
PRINCIPLE 2.

8. CREATIVE EXPRESS
Me too marketing:
• Content marketing
• Social media
• Engaging
• Clicks
• Etc.

9. Meaningful + different
=
Fun + Weird
=
Makes sense, right?
CREATIVE EXPRESS

10. Linnanmäki
CREATIVE EXPRESS

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21. Makes sense, right?
CREATIVE EXPRESS

22. Thank you
Markus Nieminen, creative & strategist, dynamo&son
twitter: @markusnieminen