Mark Walker

London United Kingdom

Associate Director, Client Analysis

Six years working in Digital marketing with experience of integrating large amounts of data from disparate sources to provide actionable insights that support key business decisions. Experience in web analytics, creation of metrics & KPIs, development and automation of dashboards / scorecards, campaign evaluation (on & off line), marketing effectiveness studies, multivariate & A/B testing, landing page optimisation. Strong knowledge of digital marketing, including search engine marketing (SEM): search engine optimisation (SEO) & advertising (PPC), affiliate marketing, display advertising, email marketing, mobile marketing and social media. Advanced Excel including VBA.