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Hands-On Hacks 
a flipbook of inspirational 
growth wins 
Marie Steinthaler 
Head of Marketing & Growth at Hopster 
@marmarlade | www.hopster.tv
Growth Hacking Conference Oct 2014 | @marmarlade 
Before we start… 
It’s not about silver bullets. 
It’s not abou t gimmicks. 
One size does not fit all.
Finding 10X+ needs new ideas, 
not just creative optimization. 
Local Maximum 
Higher Peak 
Growth Hacking Conference Oct 2014 | @marmarlade 
Think about it… 
more here
“Find your Craigslist” 
Programmatic thinking: You don’t need to code, but think like a coder. 
Growth Hacking Conference Oct 2014 | @marmarlade 
more here
Build something 
useful 
Find your product’s shareable side: 
look through the eyes of your customer! 
more here 
Growth Hacking Conference Oct 2014 | @marmarlade
Exclusivity on steroids 
+ community 
(again, I know) 
+ competitiveness 
Teach an old dog new tricks: make it special! 
+ GIFs 
Bonus 
Growth Hacking Conference Oct 2014 | @marmarlade
Let members get members 
Users aren’t 
mercenaries: 
Are there ways to de-monetize 
your referral 
scheme? 
Growth Hacking Conference Oct 2014 | @marmarlade
Every. Touchpoint. Counts. 
Customer support: Make it so good it needs an ®… 
+ = 
Growth Hacking Conference Oct 2014 | @marmarlade 
more here
Hack your way to the hacks* 
(all credit to @customerdevlabs) 
more here 
Growth Hacking Conference Oct 2014 | @marmarlade 
* In the UK sense, not the US sense 
When engineering resource 
is tight: use the bountiful tools 
of the interwebs.
Growth Hacking Conference Oct 2014 | @marmarlade
Find your growth stack 
Understand Act 
… and many more! 
Growth Hacking Conference Oct 2014 | @marmarlade
What are you waiting for? 
Questions? 
Hit me up on @marmarlade

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Hands-on Hacks - A Flipbook of Inspirational Growth Wins

  • 1. Hands-On Hacks a flipbook of inspirational growth wins Marie Steinthaler Head of Marketing & Growth at Hopster @marmarlade | www.hopster.tv
  • 2. Growth Hacking Conference Oct 2014 | @marmarlade Before we start… It’s not about silver bullets. It’s not abou t gimmicks. One size does not fit all.
  • 3. Finding 10X+ needs new ideas, not just creative optimization. Local Maximum Higher Peak Growth Hacking Conference Oct 2014 | @marmarlade Think about it… more here
  • 4. “Find your Craigslist” Programmatic thinking: You don’t need to code, but think like a coder. Growth Hacking Conference Oct 2014 | @marmarlade more here
  • 5. Build something useful Find your product’s shareable side: look through the eyes of your customer! more here Growth Hacking Conference Oct 2014 | @marmarlade
  • 6. Exclusivity on steroids + community (again, I know) + competitiveness Teach an old dog new tricks: make it special! + GIFs Bonus Growth Hacking Conference Oct 2014 | @marmarlade
  • 7. Let members get members Users aren’t mercenaries: Are there ways to de-monetize your referral scheme? Growth Hacking Conference Oct 2014 | @marmarlade
  • 8. Every. Touchpoint. Counts. Customer support: Make it so good it needs an ®… + = Growth Hacking Conference Oct 2014 | @marmarlade more here
  • 9. Hack your way to the hacks* (all credit to @customerdevlabs) more here Growth Hacking Conference Oct 2014 | @marmarlade * In the UK sense, not the US sense When engineering resource is tight: use the bountiful tools of the interwebs.
  • 10. Growth Hacking Conference Oct 2014 | @marmarlade
  • 11. Find your growth stack Understand Act … and many more! Growth Hacking Conference Oct 2014 | @marmarlade
  • 12. What are you waiting for? Questions? Hit me up on @marmarlade