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SMITH Advertising is a 37 year old award winning, integrated full service marketing agency based in Fayetteville, NC. These are case histories of some of the work we have accomplished with a few of our clients. E
Digital Trends and Best Prac1ces: Social Customized Facebook Page
Digital Trends and Best Prac1ces: Social Contest Registra?on Thank You Screen
Digital Trends and Best Prac1ces: Social ePromo?on Sent to Database
Digital Trends and Best Prac1ces: Social Facebook Micro-‐ads
Digital Trends and Best Prac1ces: Social Results • The fan count for the Brunswick Island Facebook page increased from 574 as to 4,647, an increase of 4,073 fans over the course of the promoBon. • NC Brunswick Islands database increased by over 3,100 new contacts. • Overall interacBon increased, with post views up 1,704%. • There were 2,456 visits to the Landing page. • 10,463 visits to the Blanket Giveaway tab • At the conclusion of the promoBon on May 4, the micro ads changed to a generic desBnaBon campaign. Fan count conBnued to increase and stood at 5,252 page likes as of May 16, 2011.
Digital Trends and Best Prac1ces: Social Results • An increase of 3,088 new fans to the Facebook page • 1,671 from Facebook Ads. • Fan interacBon increased, largely due to the promoBon, and well developed status updates. – Compared to the month before, post views were up 160% and post feedback was up 191%. • There were 7,006 visits to the Cooler Giveaway tab.
Results • Campaign: 10/19-‐11/30 • Campaign Reach: 3,201,693 • Impressions: 6,942,391 • Clicks: 4,334 • An increase of 2,563 new fans to the Facebook page • Post Views: 111,635 • Post Feedback: 439 • Plan Your Trip tab views: 6,977 • In case you are curious, Oak Island and Southport got the most click through and likes J
Digital Trends and Best Prac1ces: Social Conversion Study Purpose and Method: Determine the overall value of becoming a Facebook Fan regarding intent to visit the NC Brunswick Islands. • 200 Facebook Fans responded to an brief online survey. • People who stated they lived in Brunswick were excluded a]er an iniBal quesBon. • Margin of error for a sample of this size is +/-‐ 6.5% for quesBons with a 70/30 split at the 95% conﬁdence level Key Findings • 93% of Fans are from outside of the area; only 7% of Fans said they lived in • the county • 82% said that being a Facebook Fan makes them more likely to visit in the • future • 71% said they would like to visit the area and want to keep up on what is • happening • 57% said they are extremely likely and 18% were very likely to visit in the • next 12 months • 24% became Fans because they were looking for special discounts and oﬀers • 13% said they had never visited and 12% said their last visit was more than • two years ago • Only 9% said they became a Fan for the gi] or prize
Digital Trends and Best Prac1ces: Social Results: • 542 Tweeters tweeted 977 PUBLIC tweets with the hashtag #tweets4troops • Reaching 700,128 unique users, with a total exposure (total views) of 1.5 million. • About 50% menBoned the Army’s Army via the text or link to their Twiier page, and 25% menBoned @facvb, including the tweet from the U.S. Army. • The event received local and naBonal press coverage: – 45 online stories from the AP release – 2 blog arBcles – 1 Story in Faye%eville Observer – 377 links to the Business Wire Press release – Modest esBmaBon of $121,450 in value • Since September, the CVB has received 81 new Twiier followers • CVB’s Facebook page increased by 82 likes over the Veterans Day weekend • 573 likes over the life of the campaign, which may not be credited to the Tweet salute alone. • The Army’s Army received a donaBon of $1000 from the Fayeieville Area CVB.