SP503 CAPSTONE PROJECT
SCENARI
O
TARGET # TOPI
C
Company or Hiring Update 6 to 8 people including
stockholders
Job boards Share
Note: View in Slideshow to activate audio recording
OBJECTIVE
To review the performances of our job
boards in determining challenges and making
actionable decisions with hiring needs.
ENHANCED
REFERRAL PROGRAM
A referral program is a word-of-mouth
marketing tactic that encourages
customers to advocate on behalf of your
brand. The purpose of a referral program
is to attract new leads to the business.
To improve, we can elevate the referral
fee especially to the hard-to-fill roles. We
can also extend this program to the non-
employees – people who are outside the
organization or former employees who
wanted to refer their colleague who is
resigning or whoever in their network.
Reference: HubSpot, Madeleine LaPlante-Dube. Published June 2022 (https://blog.hubspot.com/service/customer-referral-program)
We will proactively identify,
plan, execute and review upon
existing business processes,
with the goal of improving
process efficiency.
PROCESS
IMPROVEMENTS
Identify
Execute
Review Plan