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Ecommerce or online shopping in the retail trend of today. People
resort to online shopping to shop for most of the things required, be it
daily-needs, fashion, lifestyle etc. However the most important aspect
contributing to the success of an ecommerce business an attractive
website. In order to make an ecommerce website attractive and secure,
retailers need to follow certain guidelines.
In ecommerce, you can gain visitors and customers trust by making
your website secure. To make your website secure you need to follow
the below listed points.
Deals, Freebies & Free Shipping
Latest News & Most Popular Products
Shopping Cart, Login Box & Search Box
Payment System Icons
Social Media Links
Contact Details & Chat Window
A clear & remarkable logo is a business card for both startups &
branded stores. During online shopping, a remarkable & clear logo
acts as an element of trust of the company or organization.
Most of the visitors usually decide whether they like the website or
not within a fraction of a second. You can attract shoppers through
deals & offers. Free shipping is also a major factor that draws
shoppers. You can offer a minimum shopping amount for the buyers
to avail the free shipping facility.
The home page is the best place to display information on bargain
sales, upcoming events or new products. Even regular customers are
updated on the same.
Many shoppers prefer to shop on only branded products and visit
website to check out the current offers available on them. Retailers
need to display branded products in a prominent position. This will
grab the attention of shoppers. Moreover, you can also provide the
option of ‘shop by brands’ for your buyers.
The shopping cart, login box & search box are usually placed together. It is impossible
to imagine an ecommerce site without shopping cart function. The most popular icon
for shopping cart is a simple basket. Login & Sign up option is also very important for
any ecommerce site. Every customer who signs up can choose a personal login details
for further access. It also helps to check all their previous & current order details. If
any ecommerce store has a large number of products then search box is most
important. It also helps shoppers search for specific products they require.
There are so many payment systems present in the ecommerce
industry. You should clearly mention the payment systems you can
accept to avoid any hassle.
Social media like Facebook, Twitter, linkedin & google plus helps in
any ecommerce business. To make a success of your ecommerce
venture to need to have a social media presence.
Contact details & chat window contribute to the value of added customer
service. For any problems or queries whereby customers need to
communicate with the seller. Hence, the need for a 24*7 hotline number.
A live chat are highly appreciated forms of value added customer service.
A store finder is a must-have option for web stores that have several
local or national retailers. Many conservative customers who prefer
to check out the actual store itself may visit the website but only to
find the nearest shop location or branch.
Trustmarks are small images or logos that show a security guarantee by an
external party indicating that it is safe to shop on the site. Such accreditation
certificates give customers a sense of security and gives them confidence in
sharing their private information. Visitors would be more inclined to make a
purchase if they know that their payment details are safe from prying eyes.
We hope that the tips listed above will help to make your online
shopping website a success with the potential buyers. However, along
with these, time, effort and finances will also have to put in to create
your online presence.
Sankalp Conputer & Systems Pvt Ltd
Srv No 440/441, First Floor, Narpatgiri Chowk
Mangalwar Peth, Pune
Ph.-(91) 20 41062300