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Green Machine - Startup Weekend Groningen Food pitch

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Slide-deck of the pitch my team gave for the

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Green Machine - Startup Weekend Groningen Food pitch

  1. 1. Green Machine
  2. 2. The problem
  3. 3. How you would like your child to grow up
  4. 4. What actually happens …
  5. 5. Our solution
  6. 6. Green Machine
  7. 7. 1. Get a Starter kit GreenBox GreenFishTank GreenBrains (Arduino) GreenPump GreenLights (LED) WaterSensor Seed pots (like Senseo pads)
  8. 8. 2. You assemble it with your child
  9. 9. 3. Add green things The fish fertilize the water for the plants and the plants clean the water for the fish The GreenBrain controls the flow of the water between the fish tank and the plants The GreenBrain controls the lighting so the plants will grow
  10. 10. 4. And start the machine!
  11. 11. How it works … The fish fertilize the water for the plants and the plants clean the water for the fish The GreenBrain controls the flow of the water between the fish tank and the plants The GreenBrain controls the lighting so the plants will grow
  12. 12. How it works … 1 The GreenBrain controls the GreenPump
  13. 13. How it works … 2 The fertilized water is pumped from the fish tank to the plants
  14. 14. How it works …. 3 The plants use the fertilized water to grow and they clean it for the fish. Water flows back to the fish tank through Gravity.
  15. 15. How it works …. 4 The GreenBrain controls the lighting so the plants will grow inside
  16. 16. How it works …. 5 EAT 
  17. 17. Mobile app For interacting with and controlling the green machine
  18. 18. Market research & validation
  19. 19. Business Model
  20. 20. Features standard All included Maintainance Support √ √ Newsletter √ √ Extended Warrenty √ √ 6 times a year new components & teaching plans √ √ App & social media connection √ √ Green machine kit (€200) X √ Installation and education (€200) X √ €14.90/month €24.90/month Subscription model for schools
  21. 21. Revenue projection based on 25% of Dutch primary schools participating
  22. 22. Additional revenue streams • Extension kits for the system • Premium subscription models • Sell to more school segments, other countries • Direct sales to families • Webshop with seed pots, recipe books etc. • Online community with recipes, sharing experiences etc.
  23. 23. Putting the Outside In Green Machine

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