090511 Appleby Magna Overview Presentation

User testing and evaluation: why, how and when to do it Evaluating and user testing… Appleby Magna Centre 11 May 2009 Martin Bazley Martin Bazley & Associates www.martinbazley.com

Intro: Martin Bazley ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why evaluate websites? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Making websites effective ,[object Object],[object Object],[object Object],[object Object]

Who for what for ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Website evaluation and testing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Test early ,[object Object],[object Object]

When to evaluate or test and why ,[object Object],[object Object],[object Object]

Testing is an iterative process ,[object Object],[object Object],[object Object],[object Object],[object Object]

Before funding – project planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Focus group Research

Post-funding - project development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Focus group Focus group One-to-one tasks

Post-funding - project development 2 ,[object Object],[object Object],Observation of actual use of website by intended users , using it for intended purpose , in intended context – classroom, workplace, library, home, etc

Post-funding - project development 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Two usability testing techniques ,[object Object],[object Object],[object Object],[object Object],[object Object]

User testing – who should do it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User testing – more info ,[object Object]

Data gathering techniques ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Online questionnaires ,[object Object],[object Object],[object Object],[object Object]

Focus groups ,[object Object],[object Object],[object Object],[object Object]

Visitor surveys ,[object Object],[object Object],[object Object]

Web stats ,[object Object],[object Object]

Who for what for ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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090511 Appleby Magna Overview Presentation

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090511 Appleby Magna Overview Presentation