Information Architecture

1. 1/9/2013
What is
Information
Architecture?
SI 658
Information Architecture
Marti Gukeisen

2. 1/9/2013
About this class
what to expect while you’re intellect-ing
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3. What is Information Architecture
Topics we will cover
1/9/2013
What is Information
Architecture
 User Research
 Strategy
 Organization
 Taxonomy & Ontology
 Navigation Systems
 Cross Channel IA
 Place Making
 Consistency
 Reduction
 IA Deliverables
 Realities as an IA
 Roles & Careers
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4. What is Information Architecture
Textbooks
1/9/2013
 Information Architecture for the World Wide Web
3rd Edition (The Polar Bear Book)
Peter Morville & Louis Rosenfeld
ISBN 978-0-596-52734-1
 Pervasive Information Architecture
Andrea Resmini & Luca Rosati
ISBN 978-0-12-382094-5
 Other readings as assigned (will be provided on
ctools)
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5. What is Information Architecture
Class Format
 reading responses are due at midnight the
Tuesday before class
Class:
 lecture time
 group activity time (starting week 2)
 individual presentations (starting week 3)
 class wrap up
1/9/2013
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6. What is Information Architecture
This class will grow these skills:
 assess user and business needs
 incorporate cross-channel thinking
 understand methods of organizing information,
and optimize for reduced complexity
 create IA deliverables
 negotiating as a user advocate
 presenting
1/9/2013
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7. What is Information Architecture
Big Picture
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Tentative Plan:
9-JanWhat is IA? What is this class?
16-JanMore About What It is
23-Jan The User Research Part
30-Jan The Business Strategy Part
6-Feb Organization
9-FebWorld IA Day (on a Saturday)
13-Feb Taxonomy, Ontology, SEO & Brand-speak
20-Feb Navigation Systems
27-Feb It's webrywhere - mobile, cross channel,
ubiquitous
6-Mar Spring Break
13-Mar Place Making
20-Mar Consistency
27-Mar Reduction
3-AprDELIVERABLES - how others see it
10-Apr Realities: budget, compromise, what's boring,
roles & careers
17-Apr Group Presentations
Firm Plan:
ideas
lecture
brilliance
group projects
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8. About me
My background, biases, day job
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9. What is Information Architecture
Contacting me
1/9/2013
Marti Gukeisen
martivg@umich.edu
734-757-5913 cell
best way to
contact me
office hours:
Wednesday afternoons
(exact availability will vary)
1286 NQ / coffee shops
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10. What is Information Architecture
What I do
1/9/2013
Engineering
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11. What is Information Architecture
Where I do it
1/9/2013
www.enlighten.com
facebook.com/enlighten
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12. What is Information Architecture
I <3 SI
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1/9/2013
SI658 Information Architecture

13. What is Information Architecture
Companies I’ve worked with
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14. 1/9/2013
About you
name, specialization, why you are taking this class
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15. What is Information Architecture
You <3 SI?
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1/9/2013
SI658 Information Architecture

16. 1/9/2013
What is Information Architecture?
how we will look at IA, what I will talk about, what I won’t talk about
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17. What is Information Architecture
JJG on IA
1/9/2013
© 2000 by Jesse James Garrett
The Elements of User Experience
Web as
Software
Interface
Web as
Hypertext
System
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18. What is Information Architecture
1/9/2013
JJG on IA & UX at 2009 UX week
“A database architect makes information work for machines.
An information architect makes information work for people.”
“Experience design is the design of anything, independent of
medium or across media, with human experience as an explicit
outcome and human engagement as an explicit goal.”
7:45-10:00
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19. What is Information Architecture
JJG’s 2009
Revisions
1/9/2013
Web as
Software
Interface
Web as
Hypertext
System
PACE
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20. What is Information Architecture
the PACE model
The four domains of user experience design (the PACE model):
Perception engaging the senses
Action engaging the body
Cognition engaging the mind
Emotion engaging the heart
1/9/2013
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21. What is Information Architecture
1/9/2013
the three circles by Jonas Söderström
to do, to make, to act
interaction
design
graphic
Design
Information
design
to find,
to understand,
to interpret
to see,
to feel
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22. What is Information Architecture
Boersma’s T-model
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23. What is Information Architecture
1/9/2013
Understanding IA Prezi by Morville
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24. Wrap Up
Start paying attention again.
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25. What is Information Architecture
Why you should drop this class
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 You hate working in a
group.
 You think information isn’t
even real.
 You’ve already decided to
just go with alphabetical.
Always.
 You didn’t think this course
would involve reading or
effort.
 You were expecting to get
some information about
architecture (buildings).
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26. What is Information Architecture
IA Rock Star Bios
The Point:
 Familiarize all of you with
who’s who in the IA world.
 Get a peak at what other
IA resources are out there.
 You all get some
experience presenting (just
a little! 5-10 minutes!)
1/9/2013
The Process:
1.Pick an IA rock star
(from my list or your own)
2.Sign up for a presentation slot
3.Prepare a bio sheet (your
design) including:
 Name, photo
 major contributions to IA
 their IA perspective/focus
 where to find their stuff
(books, twitter, blog, etc.)
Rules: no repeats, 8 ½ x 11 page ONE SIDE only
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27. What is Information Architecture
IA Software Evals
The Point:
 Familiarize all of you with
the tools available.
 Learn a little about
wireframing, prototyping,
as you play.
 You all get some
experience presenting (just
a little! 5-10 minutes!)
The Process:
1.Pick a software
(from my list or your own)
2.Sign up for a presentation slot
3.Complete an eval sheet (to
be provided). Gets at:
 What platforms is it available on?
 What capabilities does it have?
 What are the strengths/ advantages?
 What are limitations/negatives?
 What file formats can it import and
generate?
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Rules: no repeats, 8 ½ x 11 page ONE SIDE only
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28. What is Information Architecture
1/9/2013
For next week
First assignment is due TUES Jan 15th at midnight.
50-300 words responding to the following:
Pervasive IA
Ch 2 Toward a Pervasive Information Architecture
Polar Bear
Ch 1 Defining Information Architecture
Ch 4 The Anatomy of an Information Architecture
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29. 1/9/2013
Laters
Questions?
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