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Ohio State Drive In Social Media In International Recruitment For Reps

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This presentation represents a solid overview of the impact of social media on our world, as well as on international education, and shares key data to help build institutional cases for using social media in student recruitment overseas.

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Ohio State Drive In Social Media In International Recruitment For Reps

  1. 1. The Impact of Social Media on International Student Recruitment<br />Ohio State NAFSA Drive-In<br />April 29, 2011<br />Marty Bennett<br />EducationUSA Marketing Coordinator<br />Institute of International Education<br />
  2. 2. Social Media Revolution<br /> A fundamental shift in the way we communicate<br />Source:<br /><br />
  3. 3. Social Media<br />Promotes the<br />Mass Democratization <br />of Information<br /><br />
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  7. 7. If the British Monarchy can do it…<br />
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  9. 9. Our Guiding Principles<br />Live Where Your Audiences Live.<br />Get Connected, Be Relevant, Stay Involved.<br />Keep Them Coming Back For More.<br />Listen, Listen, Listen.<br />Your Name Matters.<br /><br />
  10. 10. Key Facts about Social Media<br />70% of Facebook users non-U.S. , 60% within 16-25 college age demographic<br />70% of YouTube traffic outside the U.S.<br />50%+ of all Twitter tweets not in English, 60% of users overseas<br />78% of Wikipedia articles not in English, 267+ languages<br /><br />
  11. 11. How To Vote via Texting<br />EXAMPLE<br />Standard texting rates only (worst case US $0.20)<br />We have no access to your phone number<br />Capitalization doesn’t matter, but spaces and spelling do<br />TIPS<br />
  12. 12. How To Vote via<br />EXAMPLE<br />Capitalization doesn’t matter, but spaces and spelling do<br />TIP<br />
  13. 13. How To Vote via Twitter<br />EXAMPLE<br />Capitalization doesn’t matter, but spaces and spelling do<br />Since @poll is the first word, your followers will not receive this tweet<br />TIPS<br />
  14. 14. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />
  15. 15. And the answer is…<br />Portuguese (Brazil loves Twitter!)<br /><br />
  16. 16. Not always the big 3<br />China – Renren, QQ, 300 million internet users<br />Russia – Vkontakte, Russian language, 111 million users globally<br />Netherlands – Hyves, 11 million (2/3rd of Dutch population) <br />Japan – Mixi,but Twitter is about to surpass Mixi in terms of total users<br />Brazil – Orkut, but Facebook & Twitter gaining fast<br /><br />
  17. 17. Facebook Users-College Age Demographic<br />Sources: Nick Burcher,; Facebook advertising data:<br /><br />
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  21. 21. EducationUSA Social Media<br /><br />
  22. 22. Online Services for US Higher Ed<br />Secure Login Access<br />Submit Information to Weekly Update<br />Request our Logo<br />Subscribe to our HEI E-News<br />Consult Open Doors data tables<br />Have institutional YouTube channel playlist for US college videos<br />Sign up for our EdUSA Connects Expertise Database<br /><br />
  23. 23. EdUSA Connects<br />
  24. 24. Recommended Reading<br />Groundswell: Winning in a World Transformed by Social Technologies Charlene Li and Josh Bernoff<br />@EdUSAtips<br />@ManitouHeights<br />@VOAStudentU<br />@DavidComp (IHEC blog)<br /><br />
  25. 25. Questions & Thanks<br />Marty Bennett<br /> EducationUSA Marketing Coordinator<br /> Institute of International Education<br /> :<br />Skype:  iiembennett<br />Twitter: @EdUSAtips<br />Blog:<br />Facebook:<br />EdUSA Connects:<br />