Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Costing commercial viability research methods
1. Research into Existing Output
What do I want to find out?
What is currently out in the factual programming market similar to what I am
making?
Type of research method Why this method is effective?
a) Secondary Quantitative Research using TV The method is effective because the percentages or
guides to look at factual programmes and create a numerical data will enable me to see how many factual
percentages or numerical data to help me find out programmes there are that is similar to the one show
how many programmes there are out there that and appeals to teenagers. Hereby, I can find out about
are factual and what is currently out in the factual the variety of factual programs.
programming market similar to what I am making.
In addition, this method is effective because I can find
out across different channels what and how many
factual programming there is.
b) Primary Qualitative Research where I will be I will find out in depth information about the different
analyzing and comparing two factual programmes. types of factual programming and the conventions of
For example, one from the One Show and another them in more detail.
one from Film Network known as the Ghost Village
Project.
2. Key Findings of Research Method
a) Secondary Quantitative Research
From the research I have found out three key things. These were that:
• I discovered that over 32 factual programs were published on Channel 4 which
were almost similar to my documentary . For example, 10 Years Younger,
Extreme Male Beauty, How to Look Good Naked and Katie: My Beautiful
Friends.
• On BBC Three I have found out again that over 33 factual programs were on
that were similar to my documentary. And that were out in the current market. For
example, Snog Marry or Avoid? On BBC Three I have find out that my
documentary could best fit in on the Arts, Culture & the Media factual
programs. For instance, Great Movie Mistakes because it is very interested just
like my documentary and my documentary's title would be Music Censorships ,
which can relate to the title of the factual market. In addition, my documentary
also deals with government censorships and music videos.
• I have also found out after conducting the secondary quantitative research across
different channels what and how many factual programming there is, which I
have stated above.
3. The One Show and the Ghost Village documentary comparison
b) Primary Qualitative Research Where I will be analyzing and comparing two factual programs. For
example, one from the One Show and another one from Film Network known as the Ghost Village
Project.
Through analysing this documentary, I have found out that for my documentary I will be presenting the
documentary, at the beginning, just like the One Show documentary and the Ghost Village
documentary where there were graffiti artists introduced with a voice or a presenter.
By comparing the two documentaries, I have discovered that both of them have used voice over,
relevant cutaways, Vox Pops, expert opinions, a range of different shots.
Both of the documentaries were documenting an aspect of reality.
In the One Show the presenter participates in the documentary where she discusses the show to the
target audience. Similar to the One Show, I will make a participatory documentary too.
The Ghost village documentary has often used close ups, rule of thirds, titles to introduce the name of
the documentary, which has inspired me to plant the key findings in my documentary too.
I will put a lot of emphasis on lighting in my documentary, as it is the most important part of a
documentary and it conveys different interpretations to the target audience.
As an inspiration, I will use the key findings that I have find out from comparing the two short
documentaries in my documentary. For instance, I want to start my documentary with a scene of
the SKY News program talking about government censorships on sexually explicit music videos,
followed by voice over of a narrator talking relevant about the issue to the target audience.
4. Research into Existing Output
What do I want to find out?
Who do these programs appeal to?
Type of research method Why this method is effective?
c) Secondary Quantitative Research – list all the different Hereby, I can find out about all the different types of factual
types of factual programs that I have find out through the programmes (e.g. about their codes and conventions) This way
TV guide. Ask a specific target audience mainly teenagers I can identify which factual programming appeals to whom by
about which one is their most favourite one. The one that looking at its codes and conventions, modes or what type of
is the most popular indicates that that certain factual genre it is that makes the factual program so appealing to that
program aims to target teenagers as it appeals to them specific target audience.
perfectly.
d) Primary Qualitative Research where I think it is better This will enable me to find out specifically when doing the Vox
to proceed a Vox Pops as I will obtain a myriad of Pops with my teenage target audience what they actually like
personal opinions about the factual programs, about a factual programmes or what is it about the
particularly from teenagers. programmes that appeals to them, for example, Extraordinary
Stories.
Some of the things that I will ask them is:
-Does factual programming appeals to you. For instance, The Vox Pops will enable me to obtain their personal opinions
Skinny vs. Super Size or embarrassing bodies. and views about the factual programmes.
- Then, I will ask them what is it about these factual
programs that appeals to you?
- Why do these programs appeal to you?
5. Key findings of my research method
• Secondary Quantitative Research
Below I have included the most popular and most watched by young people documentaries discovered
through my secondary quantitative research.
3) Embarrassing Bodies
4) Super Skinny Super Size
5) Panorama
6) Come Dine With Me
7) Snog, Marry or Avoid
I have find out through enquiring my target audience that their faviourite channels that are most
watched are Channel 4, Itv1 and 2, BBC Three and BBC One, BBC Two, BBC4, ITV3, ITV4, More4, E!
entertainment, E4 and ITV2.
Most of the above channels that I have learned from broadcast their factual programmes during the
evening when all young people are more likely to be at home. That’s why I am going to broadcast my
documentary in the evening too around 7.00pm-9.00pm on a specific day euch as Mondays.
6. Key Findings
d) Primary Qualitative Research
After conducting the Vox Pops I have found out that my target audience was
really interested in factual programmes because it was mainly the opinions of
the characters in the documentaries and that it was documenting an aspect of
reality, documentaries consists of real life stories which are more relevant,
appeal and believable for my target audience. Expert and polarized
opinions were very important for my target audience too when I did the Vox
Pops with them. They said they preferred facts , statistics and figures too.
I have also discovered that my documentaries like factual documentaries because
they were educational, informed the young audience, persuasive,
supportive, advised and provided further contact details for any inquiries
raised in the documentary for example embarrassing bodies is a perfect
factual documentary that is almost similar to my documentary.
7. Unit 4: Research into Existing Output
What do I want to find out?
Is there a place in the market for my program?
Type of research method Why this method is effective?
e) Secondary Qualitative Research – where I will be This method is effective because I will focus on just one
investigate two or three channels on existing programs. I mainstream channel known as Channel4 that has got other
will be analyzing on their target audience, modes, style subsidiary channels like the E4 and More4.
and anything that I can link to my program.
My task will be to find out what the gap in the market is on the
terrestrial channels for my programme.
f) Primary Quantitative Research – where I will conduct a This method will be highly effective because I can ask them
survey about whether there is a gap in the market . I will what is missing in the factual programming market which is
specifically design for my target audience. similar to my program and appeals to teenagers. What hasn’t
my target audience yet seen in the factual programs. Then, I
Hereby, I can also ask my target audience whether they will count in order of what is expected from my target
have seen or heard from my documentary ever before. audience.
And whether there is a gap in the market for the issues in
my documentary has never been raised.
8. Key Findings
e) Primary quantitative research
To summarize my finding I have mainly found out that the gab in the market is
that 1 out of 10 documentaries are made by a young person. This indicates
that there aren’t any documentaries made by young people for young people
as much as it should be.
Zero documentary is produced about sexually explicit music videos and that
consists of sexual music videos in the factual market programmes.
At last, 10% documentaries remain an open ending with no overall conclusion .
This suggests that not a lot of documentaries end with an open ending as my
documentary does end but does not conclude with a final answer whether it is
right or wrong to censor sexually explicit music videos as it is a controversial
subject matter that not a solid answer can be discovered. The debate in my
documentary is an ongoing dialogue, which is a gap in the market that I have
discovered and learned through conducting my through secondary, primary
and quantitative and qualitative researches.
9. Key Findings
f) Primary Quantitative Research – where I will conduct a survey about whether
there is a gap in the market . I will specifically design for my target audience.
By carrying out the survey I have found out very crucial key findings about the gap
in the market. These are:
• 90% of my target audience did not know any factual programs that was
made by someone else similar to my documentary.
• 80% of them said there was a gap in the market for my documentary as it
was missing and it was never raised awareness about it.
• 55% of my target audience in the survey said that there were documentaries
about the government censorships on sexually explicit music videos missing in
the factual programming market.
• 85% of my target audience in the survey stated that they haven’t yet seen any
factual programs which are similar to my program that is made by a young
person for young people about sexually explicit contents in the mass media.
10. Evaluation of distribution methods and proposals for distribution
It is highly important to distribute my documentary on the exact specific channels, websites or other
distribution methods so that a vast majority of my target audience and viewers watch my documentary
without being limited or denied access to my documentary due to possible errors.
The best way for me to promote my documentary is by broadcasting it on BBC Panorama documentaries
alongside with other popular documentaries and at specific times during the evening when young people
are from work or college.
Yet also, I would make it available online on social networking websites such as Blogger, Facebook or on
official TV Channel websites such as BBC Iplayer to enable my target audience to have full access to
my documentary on technological devices, particularly on laptops or Ipads .
I will also include my documentary during commercial times so that my target audience are made aware of
my documentary through advertisements.
Through wide distribution methods my target audience can have broad access so that they can watch my
documentary on every single device available, for instance, their Iphone, Ipad, Anderiods, Laptops, Macs
or on different TV Channels such as BBC, BBC Three, E4, ITV1, ITV2 or Channel 4.
The proposals for distribution that I have made above are necessary and essential for the promotion of my
documentary die to the fact that there are a myriad other documentaries out in the market which could
steal my place. Therefore, I have chosen very specific channels and sites to distribute my documentary. I
am aware exactly which distribution should be used that are utilized most frequently by my target
audience as young people.