3. Executive Summary
Summary of the business, including the
product, the marketing strategy, financial
aspect of the business.
Usually composed of 1-2 pages.
4. Nature of the Business
a. Business Name
b.The logo and its representation
c.The tagline
6. Marketing Plan
A. Target Market
WHO ARE YOUR TARGET MARKET?
Describe your target Market
Why did you chose it as your target market?
7. Marketing Plan
B. Market Size
Students from
Msemsat
Residents from
Brgy. Sadsaran
Teachers
others SALES
Students from Msemsat
Residents from Brgy. Sadsaran
Teachers
others
8. 8
C. Market Share
Sales
Andok's Letchon
manok
Uling roaster
Chooks
Sr. Pedro
9. 9
D. Product
Basic Questions:
What products/services are you (will you be)
selling?
What are the features and benefits of your
product?
What makes your products unique and desirable?
Why do (will) customers buy from you?
How will products be packed?
10. 10
E. Marketing Strategy (Promotion)
Basic Questions:
How will you market your product?
How will you reach yourTarget Markets and
motivate them to buy? (Promotional
Strategies)
11. 11
F. Distribution (Place)
How will you reach your market?
G. Price
At what price did you offer your
product/service?
What is your competitive edge when it
comes to price?
14. Management Plan
B. Management Team
What is the business management
experience of the management team?
What are the functional areas of the
business?
Who will be responsible for each functional
area?
What will salaries be?
15. Operational Plan
How will your products/services be
produced? (Describe manufacturing
processes, proprietary technology and key
supplier relationships.)
16. Projected Financial Statements
The basic purposes of financial projections are:
• Establish the profit potential of the business,
given reasonable assumptions
• Determine how much capital the company
needs and how it will be used
• Demonstrate the business can generate the
cash to operate and re-pay loans
17. A. Source of Fund
What is the average investment needed?
19. c. Financial Statement
BOOCHI-KICK
PROJECTED INCOME STATEMENT
For the month of November 30, 2022
Sales P21,000.00
Cost of Goods Sold P 3,354.00
Gross Profit 17,646.00
LESS:Operating Expense:
Salaries and Wages 7,483
Supplies Expense 150
Transportation 480
Communication 350
Advertising Expense 600
Utility Expense 500
Miscellaneous Expense 600 10,163.00
Net Income P 7,483.00
20.
21. Return on Equity/Return on
Investment
ROI=
𝑁𝑒𝑡 𝐼𝑛𝑐𝑜𝑚𝑒
𝑂𝑤𝑛𝑒𝑟′𝑠 𝐸𝑞𝑢𝑖𝑡𝑦
x 100 =
7,483
15,000
=0.4988x100
ROI= 49.88%