1. Vince Veiram
11212 Essex Circle
North Royalton, Ohio 44133
Cell 440-725-2055
Email vinceveiram@gmail.com
SUMMARY
Professional Marketing and Sales Manager with twenty years of proven leadership, problem solving and
results-driven experience. Expertise includes creative thinking and design to develop new products and
reach new markets. Strong emphasis on developing comprehensive marketing and sales plans. Ability to
bring fresh new perspective to business, products and processes in an ongoing effort to decrease costs and
increase sales. Effective at coordinating in-house and out-sourced production and product development.
PROFESSIONAL EXPERIENCE
HORIZONS INCORPORATED,Cleveland, OH,2007 to 2014
Director, Sales & Marketing, Lasting Commemoratives Division
Managed all aspects of Lasting Commemoratives operations including; Production, Product
Development, Sales and Marketing.
 Developed and directed commemorative products division, growing sales by 10%+ each year
 Reengineered manufacturing process, including product and packaging components, decreasing
cost of product by 50 %
 Decreased custom product ship time from 10-15 days to 1-3 days depending on volume
 Coordinated on-time, on-budget development of new website, managing internal and external
resources to provide unique interactive website that increased conversion rate by 50%
 Developed and enhanced key relationships with event organizers
 Managed a successfulDisney partnership that allowed for the creation and use of Disney
characters by non-Disney artists
 Generated an active email list of 40,000 potential customers in 18 months
DAYGLO COLOR CORPORATION,Cleveland, OH, 2000 to 2006
Marketing & Sales Manager
Developed, executed and communicated DayGlo’s entry into the consumer product marketplace.
Designed and executed brand strategy to include promotional campaign, public relations and advertising.
Provide marketing support for and management of direct sales and independent manufacturer’s
representatives. Responsible for product line P&L. Responsible for communicating, negotiating and
establishing outsourced production.
 Developed and directed consumer products division, growing sales by $2 million for Dayglo and
$5 million for RPM.
 Developed extensive line of unique, patented products expanding DayGlo’s brand name.
 Patent Co-Holder for Chalk-It Spray Chalk
 Secured key retailer appointments and conducted presentations and product demonstrations to
gain placement at Wal-mart, Rite Aid, BJ’s Wholesale Club, Staples, Joann Fabric, Advance
Auto, AutoZone and Canadian Tire.
 Developed point-of-purchase displays securing secondary product placement and generating
additional sales revenue and profit.

2. Vince Veiram, Page Two
440-582-2495
BLUE CORAL-SLICK 50,LTD.,Cleveland, OH, 1998 - 1999
Sr. Brand Manager,Automotive Appearance
Annually developed and managed all aspects of new product introductions and line-extensions for
company’s top brands including Blue Coral, Slick 50, Black Magic, Rain-X and Westley’s. Executed
cost savings initiatives to increase profitability of established brands. Incrementally involved in new
product research, packaging, cost, pricing, production and forecasting. Conducted key-account
presentations to include Wal-Mart, Advance, AutoZone and K-Mart. Provided new product
demonstrations and training at Industry and Retailer trade shows.
 Introduced Top 2 New Products in the Automotive Appearance Market in 1999 - Self Wash, Self-
Cleaning Car Wash & Rain-X Ultra Wax generating $13 Million in incremental sales.
 Leveraged the Rain-X brand equity to expand into full line of products including car wash,wax
and wheel protectant growing Rain-X branded sales from $5 to $15 Million
 Established weekly status meetings with Sales, Manufacturing, Planning, R&D and Graphics
ensuring on-time and on-budget product launches.
AMERICANGREETINGS CORPORATION,Cleveland, OH,
Sales & Marketing Manager, CustomBusiness Greetings (1996-1997)
Full P&L responsibility for Custom Business Greetings SBU. Managed all aspects of new business start-
up, research,product planning, art creation, cataloging, sales and scheduling production of product based
on customer needs. Trained telephone sales staff to support catalog effort. Supervised the establishment
of distribution and invoicing functions.
 Launched a new Custom Greetings division generating $8 Million in Revenue first year.
 Secured new distribution in 17,000 Post Offices establishing American Greetings as exclusive
supplier.
 Generated $5 Million in PTPI for 2nd
quarter FY’97 representing 20% of total income earned in
quarter.
 Developed Award Winning (POPAI) Display.
Assistant Product Manager, Seasonal CounterCards (1994-1996)
Responsible for Holiday card category including Christmas, Mother’s Day, Father’s Day and Graduation.
Designed and executed new product introductions, catalog support, creative development and distribution
plan. Implemented line size reductions and inventory reduction strategies. Responsible for short and
long term pricing scenarios to insure corporate financial goals are met.
 Assigned holidays generated $500+ Million in sales
 Implemented cost savings initiates to save in excess of $400,000 per year
Assistant Product Manager,Carlton Cards
Assistant Product Manager,International Operations
EDUCATION & TRAINING
MBA–International Program, Baldwin-Wallace College, Berea Ohio
Bachelor of Science–Marketing, Baldwin-Wallace College, Berea Ohio